Canada Nicotine Pouches Market Size & Outlook, 2024-2030

The nicotine pouches market in Canada is expected to reach a projected revenue of US$ 104.1 million by 2030. A compound annual growth rate of 36.5% is expected of Canada nicotine pouches market from 2025 to 2030.
Revenue, 2024 (US$M)
$16.1
Forecast, 2030 (US$M)
$104.1
CAGR, 2025 - 2030
36.5%
Report Coverage
Canada

Canada nicotine pouches market highlights

  • The Canada nicotine pouches market generated a revenue of USD 16.1 million in 2024 and is expected to reach USD 104.1 million by 2030.
  • The Canada market is expected to grow at a CAGR of 36.5% from 2025 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2024.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.

Nicotine pouches market data book summary

Market revenue in 2024USD 16.1 million
Market revenue in 2030USD 104.1 million
Growth rate36.5% (CAGR from 2024 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus

Other key industry trends

  • In terms of revenue, Canada accounted for 0.4% of the global nicotine pouches market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. nicotine pouches market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 153.0 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

Canada nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 98.14% in 2024. Horizon Databook has segmented the Canada nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


The nicotine pouch market has witnessed a surge in innovative and premium offerings, ranging from mint flavor to citrus and cinnamon. This trend mirrors the growth and increased acceptance of nicotine pouches observed in Canada.

These nicotine pouches cater to consumers seeking distinctive and sophisticated options, reflecting a shift toward more diverse and refined choices in the market. For individuals seeking alternatives to smoking or dipping, nicotine pouches offer a more appealing option due to the wide array of flavor choices available, allowing them to customize their nicotine experience according to their preferences.

Moreover, major players in the tobacco industry are increasingly shifting their focus from cigarettes to smokeless tobacco pouches, reflecting a growing interest in these products among consumers.

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Target buyers of Canada nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Canada nicotine pouches market , including forecasts for subscribers. This country databook contains high-level insights into Canada nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Canada nicotine pouches market size, by product, 2018-2030 (US$M)

Canada Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)

Canada nicotine pouches market size, by product, 2018-2030 (US$M)

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