Brazil Nicotine Pouches Market Size & Outlook, 2024-2030

The nicotine pouches market in Brazil is expected to reach a projected revenue of US$ 15.4 million by 2030. A compound annual growth rate of 22.9% is expected of Brazil nicotine pouches market from 2025 to 2030.
Revenue, 2024 (US$M)
$4.5
Forecast, 2030 (US$M)
$15.4
CAGR, 2025 - 2030
22.8%
Report Coverage
Brazil

Brazil nicotine pouches market highlights

  • The Brazil nicotine pouches market generated a revenue of USD 4.5 million in 2024 and is expected to reach USD 15.4 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 22.9% from 2025 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2024.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.

Nicotine pouches market data book summary

Market revenue in 2024USD 4.5 million
Market revenue in 2030USD 15.4 million
Growth rate22.9% (CAGR from 2024 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus

Other key industry trends

  • In terms of revenue, Brazil accounted for 0.1% of the global nicotine pouches market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil nicotine pouches market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 15.4 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

Brazil nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 97.78% in 2024. Horizon Databook has segmented the Brazil nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


Brazil has the lowest rate of tobacco consumption among the youth as a result of the efforts of the country to introduce tobacco control measures such as advertising bans, health warnings, and flavoring bans. Although the consumption of next-generation tobacco products among the young population has increased in the country, traditional cigarettes remain the most consumed tobacco product.

Brazil accounts for 75% of the regional tobacco production. It is also the second-largest tobacco-growing country in the world, after China. According to the World Health Organization, smoking prevalence in Brazil declined significantly from 35% in 1989 to 10% in 2019.

These measures include banning tobacco advertising, raising taxes on tobacco products, and enforcing smoke-free policies in public spaces. There is growing awareness among Brazilians about the health risks associated with smoking, leading many to seek alternatives to traditional tobacco products.

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Target buyers of Brazil nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil nicotine pouches market , including forecasts for subscribers. This country databook contains high-level insights into Brazil nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil nicotine pouches market size, by product, 2018-2030 (US$M)

Brazil Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)

Brazil nicotine pouches market size, by product, 2018-2030 (US$M)

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