Asia Pacific Nicotine Pouches Market Size & Outlook

The nicotine pouches market in Asia Pacific is expected to reach a projected revenue of US$ 144.0 million by 2030. A compound annual growth rate of 46.1% is expected of Asia Pacific nicotine pouches market from 2025 to 2030.
Revenue, 2024 (US$M)
$14.8
Forecast, 2030 (US$M)
$144.0
CAGR, 2025 - 2030
46.1%
Report Coverage
Asia Pacific

Asia Pacific nicotine pouches market highlights

  • The Asia Pacific nicotine pouches market generated a revenue of USD 14.8 million in 2024.
  • The market is expected to grow at a CAGR of 46.1% from 2025 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2024.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, China is expected to register the highest CAGR from 2025 to 2030.

Asia Pacific data book summary

Market revenue in 2024USD 14.8 million
Market revenue in 2030USD 144.0 million
Growth rate46.1% (CAGR from 2024 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus

Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 0.4% of the global nicotine pouches market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 158.8 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

Asia Pacific nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 97.97% in 2024. Horizon Databook has segmented the Asia Pacific nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


Rapid urbanization, per capita income, and attractive marketing strategies adopted by global players are set to propel market growth in Asia Pacific. Key manufacturers present in the region continued to expand their geographic and store footprint for their oral smokeless product portfolios, often accompanied by promotional discount activities.

For instance, SHIRO, a Japan-based brand, offers nicotine pouches in seven flavors, including Tingling Mint, Sour Red Berry, Fresh Mint, Cooling Mint, and more. Nicotine pouches are the modern way of tobacco consumption and are placed between the consumer’s gum and cheeks or lips. In Asia Pacific, BAT has the leading Net Effect score in one country–Indonesia.

In 2020, BAT launched Velo, its non-tobacco nicotine pouches brand, which contributed to this position. BAT is the first mover in this category. Low taxation on tobacco products in low-income countries is likely to boost the market growth in Asia Pacific.

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  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific nicotine pouches market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific nicotine pouches market size, by country, 2018-2030 (US$M)

Asia Pacific Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)

Asia Pacific nicotine pouches market size, by country, 2018-2030 (US$M)

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