South Africa Nail Polish Market Size & Outlook, 2023-2030

The nail polish market in South Africa is expected to reach a projected revenue of US$ 339.5 million by 2030. A compound annual growth rate of 6.6% is expected of South Africa nail polish market from 2024 to 2030.
Revenue, 2023 (US$M)
$217.6
Forecast, 2030 (US$M)
$339.5
CAGR, 2024 - 2030
6.6%
Report Coverage
South Africa

South Africa nail polish market highlights

  • The South Africa nail polish market generated a revenue of USD 217.6 million in 2023 and is expected to reach USD 339.5 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 6.6% from 2024 to 2030.
  • In terms of segment, regular nail polish (standard/traditional) was the largest revenue generating type in 2023.
  • UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.


Nail polish market data book summary

Market revenue in 2023USD 217.6 million
Market revenue in 2030USD 339.5 million
Growth rate6.6% (CAGR from 2023 to 2030)
Largest segmentRegular nail polish (standard/traditional)
Fastest growing segmentUV Gel Nail Polish
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationRegular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.)
Key market players worldwideCoty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON


Other key industry trends

  • In terms of revenue, South Africa accounted for 1.3% of the global nail polish market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa nail polish market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 339.5 million by 2030.

Regular nail polish (standard/traditional) was the largest segment with a revenue share of 46.88% in 2023. Horizon Databook has segmented the South Africa nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.


The growing urbanization in South Africa has led to numerous lifestyle changes, with consumers seeking convenient beauty solutions. Nail salons and professional nail care services are becoming more accessible, contributing to the overall growth of the nail polish market. 

The presence of numerous nail salons in Johannesburg contributes to the demand for nail polishes. Esther’s Secret Garden, Jacqui J Beauty Salon, Daisy Doll Beauty, Artistic Nails and Beauty, The Nail Creations, Blushingtons za, Lemon Berry Nail Bar, The Jasper Spa, and Nail Trix are some of the premium nail salons in the country offering services such as nail art, nail polish applications, and gel nails.

The growing number of nail salons in the country is also contributing to the demand for nail polish. According to nail care experts in the country, hands and feet are described as visual representations of oneself. 

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Nail Polish Market Companies

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South Africa nail polish market size, by type, 2017-2030 (US$M)

South Africa Nail Polish Market Outlook Share, 2023 & 2030 (US$M)

South Africa nail polish market size, by type, 2017-2030 (US$M)

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