Global Nail Polish Market Size & Outlook, 2023-2030
Global nail polish market, 2017-2030 (US$M)
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Global nail polish market highlights
- The global nail polish market generated a revenue of USD 16,227.7 million in 2023 and is expected to reach USD 25,815.8 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 6.9% by 2030.
- In terms of segment, regular nail polish (standard/traditional) accounted for a revenue of USD 7,768.7 million in 2023.
- UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2023.
- Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 16,227.7 million |
| Market revenue in 2030 | USD 25,815.8 million |
| Growth rate | 6.9% (CAGR from 2023 to 2030) |
| Largest segment | Regular nail polish (standard/traditional) |
| Fastest growing segment | UV Gel Nail Polish |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
Other key industry trends
- In terms of revenue, the North America accounted for 19.7% of the global nail polish market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, UK is the fastest growing regional market and is projected to reach USD 1,124.9 million by 2030.
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 47.87% in 2023. Horizon Databook has segmented the Global nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
Innovative advancements in nail polish colors and textures are expected to have a positive impact on market growth over the forecast period. For instance, magnetic nail polish consists of particles that orient themselves when a magnetic field is applied to the wet nail polish.
Bay well offers a magnetic gel nail polish that creates a cat-eye effect on the nail when a magnetic disc or wand is held above the wet nail polish for 10-15 seconds after application.
The hands are then placed under a UV/LED lamp to seal the design. Color-changing nail polish that responds to outside stimuli, including thermochromic and photochromic, is another popular product among consumers.
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Nail Polish Market Scope
Nail Polish Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global nail polish market size, by region, 2017-2030 (US$M)
Top 10 countries: Nail polish market size, 2023 (US$M)
Global nail polish market share, by type, 2023 & 2030 (%, US$M)
Nail polish market: Opportunity assessment by country
Global nail polish market, by region, 2023 (US$M)
| Type | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 2,878.6 | 3,032.9 | 3,197.4 | 2,507.7 | 2,866.2 | 3,027.5 | 3,199.8 | 3,384.3 | 3,581.7 | 3,793.2 | 4,019.9 | 4,263.0 | 4,524.0 | 4,804.3 | 6.0% |
| Europe | 3,830.1 | 4,018.0 | 4,217.4 | 3,293.0 | 3,746.6 | 3,939.0 | 4,143.6 | 4,361.1 | 4,592.7 | 4,839.3 | 5,102.1 | 5,382.1 | 5,680.9 | 5,999.6 | 5.4% |
| Asia Pacific | 4,921.3 | 5,292.1 | 5,693.8 | 4,557.0 | 5,314.5 | 5,727.2 | 6,175.5 | 6,662.7 | 7,192.6 | 7,769.3 | 8,397.5 | 9,082.0 | 9,828.6 | 10,643.5 | 8.1% |
| Latin America | 1,404.0 | 1,487.7 | 1,577.5 | 1,244.5 | 1,430.8 | 1,520.2 | 1,616.5 | 1,720.0 | 1,831.5 | 1,951.7 | 2,081.3 | 2,221.2 | 2,372.2 | 2,535.5 | 6.6% |
| MEA | 893.5 | 956.4 | 1,024.4 | 816.3 | 947.9 | 1,017.2 | 1,092.3 | 1,173.8 | 1,262.1 | 1,358.0 | 1,462.2 | 1,575.5 | 1,698.7 | 1,832.9 | 7.7% |
| Overall | 13,927.5 | 14,787.1 | 15,710.4 | 12,418.4 | 14,306.0 | 15,231.1 | 16,227.7 | 17,301.9 | 18,460.6 | 19,711.5 | 21,062.8 | 22,523.8 | 24,104.4 | 25,815.8 | 6.9% |
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