Global Nail Polish Market Size & Outlook, 2023-2030

The nail polish industry worldwide is expected to reach a projected revenue of US$ 25,815.8 million by 2030. A compound annual growth rate of 6.9% is expected of the worldwide nail polish industry from 2024 to 2030.

Revenue, 2023 (US$M)
$16,227.7
Forecast, 2030 (US$M)
$25,815.8
CAGR, 2024 - 2030
6.9%
Report Coverage
Worldwide

Global nail polish market highlights

  • The global nail polish market generated a revenue of USD 16,227.7 million in 2023 and is expected to reach USD 25,815.8 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 6.9% by 2030.
  • In terms of segment, regular nail polish (standard/traditional) accounted for a revenue of USD 7,768.7 million in 2023.
  • UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2023.
  • Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.


Global data book summary

Market revenue in 2023USD 16,227.7 million
Market revenue in 2030USD 25,815.8 million
Growth rate6.9% (CAGR from 2023 to 2030)
Largest segmentRegular nail polish (standard/traditional)
Fastest growing segmentUV Gel Nail Polish
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationRegular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.)


Other key industry trends

  • In terms of revenue, the North America accounted for 19.7% of the global nail polish market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, UK is the fastest growing regional market and is projected to reach USD 1,124.9 million by 2030.

Regular nail polish (standard/traditional) was the largest segment with a revenue share of 47.87% in 2023. Horizon Databook has segmented the Global nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.


Innovative advancements in nail polish colors and textures are expected to have a positive impact on market growth over the forecast period. For instance, magnetic nail polish consists of particles that orient themselves when a magnetic field is applied to the wet nail polish.

Bay well offers a magnetic gel nail polish that creates a cat-eye effect on the nail when a magnetic disc or wand is held above the wet nail polish for 10-15 seconds after application. 

The hands are then placed under a UV/LED lamp to seal the design. Color-changing nail polish that responds to outside stimuli, including thermochromic and photochromic, is another popular product among consumers.

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Nail Polish Market Companies

Name Profile # Employees HQ Website

Global nail polish market size, by region, 2017-2030 (US$M)

Top 10 countries: Nail polish market size, 2023 (US$M)

Global nail polish market share, by type, 2023 & 2030 (%, US$M)

Nail Polish Market: Opportunity Assessment By Country

Global nail polish market, by region, 2023 (US$M)

Global nail polish market size, by region, 2017-2030 (US$M)

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