North America Nail Polish Market Size & Outlook, 2023-2030
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North America nail polish market highlights
- The North America nail polish market generated a revenue of USD 3,199.8 million in 2023.
- The market is expected to grow at a CAGR of 6% from 2024 to 2030.
- In terms of segment, regular nail polish (standard/traditional) was the largest revenue generating type in 2023.
- UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 3,199.8 million |
| Market revenue in 2030 | USD 4,804.3 million |
| Growth rate | 6% (CAGR from 2023 to 2030) |
| Largest segment | Regular nail polish (standard/traditional) |
| Fastest growing segment | UV Gel Nail Polish |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON |
Other key industry trends
- In terms of revenue, North America region accounted for 19.7% of the global nail polish market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 10,643.5 million by 2030.
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 45.78% in 2023. Horizon Databook has segmented the North America nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
The rising consumer disposable incomes and the growing population of working women in the region are the key factors expected to positively influence the market demand over the forecast period. According to the U.S. Department of Labor 2022 report, the female workforce in the U.S. comprised approximately 74.09 million, an uptick from the preceding year's figure of 71.75 million.
The market is packed with a high concentration of manufacturers and brands like Coty Inc., Sally Hansen, L’Oréal, and Revlon, which presents several opportunities to create and innovate more products by employing new technologies.
Consumers who prioritize a milder and more nurturing cleansing experience prefer organic beauty and personal care products made using natural ingredients without harmful chemicals, synthetic fragrances, or artificial additives.
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Nail Polish Market Scope
Nail Polish Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| butter LONDON | View profile | 51-100 | Seattle, Washington, United States, North America | http://www.butterlondon.com |
| Art of Beauty | View profile | 11-50 | Bedford, Ohio, United States, North America | https://www.zoya.com/ |
| Revlon | View profile | 1001-5000 | New York, New York, United States, North America | https://www.revlonanz.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Shiseido Co Ltd | View profile | 35859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | http://www.shiseido.co.jp |
| Coty Inc Class A | View profile | 11350 | 350 Fifth Avenue, New York, NY, United States, 10118 | https://www.coty.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
North America nail polish market size, by country, 2017-2030 (US$M)
North America Nail Polish Market Outlook Share, 2023 & 2030 (US$M)
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