Japan Nail Polish Market Size & Outlook, 2023-2030
Japan nail polish market, 2017-2030 (US$M)
Related Markets
Japan nail polish market highlights
- The Japan nail polish market generated a revenue of USD 842.3 million in 2023 and is expected to reach USD 1,394.3 million by 2030.
- The Japan market is expected to grow at a CAGR of 7.5% from 2024 to 2030.
- In terms of segment, regular nail polish (standard/traditional) was the largest revenue generating type in 2023.
- UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.
Nail polish market data book summary
| Market revenue in 2023 | USD 842.3 million |
| Market revenue in 2030 | USD 1,394.3 million |
| Growth rate | 7.5% (CAGR from 2023 to 2030) |
| Largest segment | Regular nail polish (standard/traditional) |
| Fastest growing segment | UV Gel Nail Polish |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON |
Other key industry trends
- In terms of revenue, Japan accounted for 5.2% of the global nail polish market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China nail polish market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,484.0 million by 2030.
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 49.6% in 2023. Horizon Databook has segmented the Japan nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
The influence of celebrities and social media in shaping beauty trends is strongly impacting the nail polish market in Japan. In April 2023, renowned celebrity and businesswoman Kim Kardashian teamed up with Hello Kitty in Tokyo for an iconic manicure collaboration.
The celebrity showcased a baby pink nail design with coffin-shaped nails and a classic French manicure featuring a Hello Kitty charm. Manicurist Kim Truong used DesignEx Pro Medium Coffin Tips, The Gel Bottle's "Marshmallow" for the base, and "Daisy" for the French finish, with Hello Kitty charms sourced from City Nails 5.
The collaboration between Kim Kardashian and Hello Kitty has significantly contributed to the growth and popularity of unique and culturally inspired nail designs in the Japanese market. Such trends will continue to boost the nail polish market.
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Nail Polish Market Scope
Nail Polish Market Companies
| Name | Profile | # Employees | HQ | Website |
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Japan nail polish market size, by type, 2017-2030 (US$M)
Japan Nail Polish Market Outlook Share, 2023 & 2030 (US$M)
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