Italy Nail Polish Market Size & Outlook, 2023-2030
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Italy nail polish market highlights
- The Italy nail polish market generated a revenue of USD 576.4 million in 2023 and is expected to reach USD 890.9 million by 2030.
- The Italy market is expected to grow at a CAGR of 6.4% from 2024 to 2030.
- In terms of segment, regular nail polish (standard/traditional) was the largest revenue generating type in 2023.
- UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.
Nail polish market data book summary
| Market revenue in 2023 | USD 576.4 million |
| Market revenue in 2030 | USD 890.9 million |
| Growth rate | 6.4% (CAGR from 2023 to 2030) |
| Largest segment | Regular nail polish (standard/traditional) |
| Fastest growing segment | UV Gel Nail Polish |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON |
Other key industry trends
- In terms of revenue, Italy accounted for 3.6% of the global nail polish market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK nail polish market is projected to lead the regional market in terms of revenue in 2030.
- Spain is the fastest growing regional market in Europe and is projected to reach USD 740.3 million by 2030.
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 54.06% in 2023. Horizon Databook has segmented the Italy nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
Italian consumers prioritize high-quality nail polish in cosmetics, seeking quality, innovation, and style. Italy's demand for nail polishes extends beyond mere color preferences; it emphasizes formulation, durability, and health-conscious choices.
The market players offer a wide range of nail polish variants, including traditional lacquers, gel polishes, long-lasting formulas, and quick-dry options. Brands focus on formulations that cater to various preferences, such as chip-resistant, quick application, and easy removal.
The increasing interest in nail polish designs among younger demographics is poised to drive demand in the upcoming forecast period. The nail polish market remains highly dynamic, propelled notably by recent advancements in textures and finishes, often found in nail bars, as well as the latest eco-friendly innovations, reflecting a more responsible approach.
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Nail Polish Market Scope
Nail Polish Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| butter LONDON | View profile | 51-100 | Seattle, Washington, United States, North America | http://www.butterlondon.com |
| Art of Beauty | View profile | 11-50 | Bedford, Ohio, United States, North America | https://www.zoya.com/ |
| Revlon | View profile | 1001-5000 | New York, New York, United States, North America | https://www.revlonanz.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Shiseido Co Ltd | View profile | 35859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | http://www.shiseido.co.jp |
| Coty Inc Class A | View profile | 11350 | 350 Fifth Avenue, New York, NY, United States, 10118 | https://www.coty.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
Italy nail polish market size, by type, 2017-2030 (US$M)
Italy Nail Polish Market Outlook Share, 2023 & 2030 (US$M)
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