Market revenue in 2023 | USD 1,304.3 million |
Market revenue in 2030 | USD 2,484.0 million |
Growth rate | 9.6% (CAGR from 2023 to 2030) |
Largest segment | Regular nail polish (standard/traditional) |
Fastest growing segment | UV Gel Nail Polish |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
Key market players worldwide | Coty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON |
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 39.12% in 2023. Horizon Databook has segmented the India nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
The rising demand for vegan and natural beauty products in India is driven by growing consumer awareness and preference for healthier and environmentally friendly options. This is driving innovation in nail polish formulas.
In January 2022, Colorbar, a beauty brand in India, expanded its focus on vegan and natural beauty by launching a new line of Vegan Nail Lacquer featuring 128 shades. The product was marketed as featuring a patented 20 Free Formula that is non-toxic.
It also boasts a double patented design infused with biotin and calcium, offering a natural and environmentally friendly makeup option. The e-commerce boom in India has facilitated easy access to a wide range of beauty and cosmetic products, including nail polishes.
In December 2019, Kay Beauty, Bollywood celebrity Katrina Kaif's beauty brand, expanded its product range by launching its first collection of nail products in collaboration with Nykaa, a leading e-commerce company in India. The collection, called "Nail Nourish Laquer," included 36 shades and featured ingredients such as lemon peel water and avocado oil, designed for fast-drying. The shades included a range of nudes and pastel hues as well as darker options. Growing product diversification to meet consumer demands for nail care products in India will continue to drive the nail polish market in the country.
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