Market revenue in 2023 | USD 1,639.5 million |
Market revenue in 2030 | USD 2,581.1 million |
Growth rate | 6.7% (CAGR from 2023 to 2030) |
Largest segment | Regular nail polish (standard/traditional) |
Fastest growing segment | UV Gel Nail Polish |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
Key market players worldwide | Coty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON |
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 43.38% in 2023. Horizon Databook has segmented the China nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
The nail polish market in China is experiencing significant growth driven by rising disposable incomes, increased beauty consciousness, and the influence of social media platforms such as WeChat and Douyin.
Key players in the country include both local and international brands, such as O.P.I, Sally Hansen, Essie, Chanel, L’Oréal, and Shiseido, and domestic brands like Miss Rose, Kiko Manicure, and Waki. Some of the key growth factors for this market are the growing popularity of manicures and pedicures as a part of self-grooming routines, the introduction of innovative products, and the influence of online platforms.
The rising popularity of nail art and a growing demand for natural and eco-friendly products also influence the nail polish market in China. Platforms such as WeChat and Tik-Tok play a pivotal role in shaping consumer preferences, particularly toward nail art.
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