Brazil Nail Polish Market Size & Outlook, 2023-2030
Brazil nail polish market, 2017-2030 (US$M)
Related Markets
Brazil nail polish market highlights
- The Brazil nail polish market generated a revenue of USD 352.5 million in 2023 and is expected to reach USD 509.9 million by 2030.
- The Brazil market is expected to grow at a CAGR of 5.4% from 2024 to 2030.
- In terms of segment, regular nail polish (standard/traditional) was the largest revenue generating type in 2023.
- UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.
Nail polish market data book summary
| Market revenue in 2023 | USD 352.5 million |
| Market revenue in 2030 | USD 509.9 million |
| Growth rate | 5.4% (CAGR from 2023 to 2030) |
| Largest segment | Regular nail polish (standard/traditional) |
| Fastest growing segment | UV Gel Nail Polish |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON |
Other key industry trends
- In terms of revenue, Brazil accounted for 2.2% of the global nail polish market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil nail polish market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 509.9 million by 2030.
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 50.24% in 2023. Horizon Databook has segmented the Brazil nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
Brazil is a significant consumer of nail polishes. Despite the economic challenges in Brazil, consumers are looking for premium nail polish options. The Brazilian beauty market has experienced a shift towards increased regulation and a growing demand for higher-quality products, which has led to the focus on creative and innovative nail polish offerings.
Fiabila, a French nail polish specialist and supplier, offers exclusive nail polishes in the Brazilian market. The company has invested significantly in a fully operational production site in Brazil during 2011-2016.
Such international brands are aiming to provide the Brazilian market with internationally acclaimed high-quality production with exclusive innovations. These manufacturers aim to cater to the demand for quality and variety in the nail polish market in Brazil.
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Nail Polish Market Scope
Nail Polish Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil nail polish market size, by type, 2017-2030 (US$M)
Brazil Nail Polish Market Outlook Share, 2023 & 2030 (US$M)
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