Asia Pacific Nail Polish Market Size & Outlook, 2023-2030
Asia Pacific nail polish market, 2017-2030 (US$M)
Related Markets
Asia Pacific nail polish market highlights
- The Asia Pacific nail polish market generated a revenue of USD 6,175.5 million in 2023.
- The market is expected to grow at a CAGR of 8.1% from 2024 to 2030.
- In terms of segment, regular nail polish (standard/traditional) was the largest revenue generating type in 2023.
- UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, India is expected to register the highest CAGR from 2024 to 2030.
Asia Pacific data book summary
| Market revenue in 2023 | USD 6,175.5 million |
| Market revenue in 2030 | USD 10,643.5 million |
| Growth rate | 8.1% (CAGR from 2023 to 2030) |
| Largest segment | Regular nail polish (standard/traditional) |
| Fastest growing segment | UV Gel Nail Polish |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 38.1% of the global nail polish market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 10,643.5 million by 2030.
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 45.46% in 2023. Horizon Databook has segmented the Asia Pacific nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
Asia Pacific is projected to witness significant growth in nail polish sales during the forecast period. China, India, and Japan are some of the key countries accounting for a major revenue share in the region. Chinese consumers, especially in fast-paced first-tier cities, are increasingly opting for on demand home services for various needs, including manicures, massages, and personal training.
The growing demand for manicure services at home, particularly among Gen Z and millennials in China, is projected to drive the demand for nail polishes. Strategic partnerships and themed collections offered by players cater to evolving consumer preferences for unique and trendy nail products, further contributing to the market's growth. For instance, in July 2023, O.P.I collaborated with Barbie to launch a limited-edition nail lacquer collection.
The partnership involved the release of nine Barbie-inspired shades in India on August 1, 2023. The collection was a joint effort with Warner Bros. and Mattel, featuring diverse colors with crème, metallic, and glitter finishes. The shades were named after the movie, reflecting a vibrant palette that included pinks, magenta, lemon yellow, sky blue, and shimmery baby blue, along with glitter shades featuring silver and pink particles. The company planned to retail the limited-edition nail lacquer shades by making them available through prominent platforms like Nykaa , Sephora, and O.P.I Salons in Asia Pacific.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Nail Polish Market Scope
Nail Polish Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Asia Pacific nail polish market size, by country, 2017-2030 (US$M)
Asia Pacific Nail Polish Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
