Global Men's Underwear Market Size & Outlook, 2022-2030

The men's underwear industry worldwide is expected to reach a projected revenue of US$ 56,684.1 million by 2030. A compound annual growth rate of 5.4% is expected of the worldwide men's underwear industry from 2023 to 2030.
Revenue, 2022 (US$M)
$37,106.8
Forecast, 2030 (US$M)
$56,684.1
CAGR, 2023 - 2030
5.4%
Report Coverage
Worldwide

Global men's underwear market highlights

  • The global men's underwear market generated a revenue of USD 37,106.8 million in 2022 and is expected to reach USD 56,684.1 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 5.4% by 2030.
  • In terms of segment, boxer brief accounted for a revenue of USD 12,478.8 million in 2022.
  • Trunks is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2022.
  • Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.


Global data book summary

Market revenue in 2022USD 37,106.8 million
Market revenue in 2030USD 56,684.1 million
Growth rate5.4% (CAGR from 2022 to 2030)
Largest segmentBoxer brief
Fastest growing segmentTrunks
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Boxer Brief, Trunks, Boxers


Other key industry trends

  • In terms of revenue, the North America accounted for 22.3% of the global men's underwear market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Brazil is the fastest growing regional market and is projected to reach USD 994.5 million by 2030.

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Men's Underwear Market Scope

Men's Underwear Market Companies

Name Profile # Employees HQ Website

Global men's underwear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.


Boxer brief was the largest segment with a revenue share of 33.63% in 2022. Horizon Databook has segmented the Global men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2017 to 2030.


Rising awareness about personal health hygiene, coupled with increasing disposable income, is boosting the demand for men's underwear. Underwear is crucial for maintaining personal health as it prevents sweating, rashes, chafing, and wet spots. Moreover, growing popularity of sweat proof and anti-odor underwear, which is made of breathable fabric, such as modal, is driving the growth of the men's underwear market.


Wet clothes due to sweat create a moist environment on the skin, leading to the growth of bacteria. These microorganisms may often lead to unpleasant odors, fabric deterioration, staining, and even physical irritation, such as skin infections & allergies. An anti-sweat underwear is treated with Polygiene, a product that uses silver chloride to control smell and kill bacteria. 


In 2018, a startup company, Organic Basics, launched an improved line of Silver Tech underwear & boxers. Growing awareness about the adverse effects of wearing unwashed & moist underwear is boosting the demand for anti-sweat underwear in the market.

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Target buyers of Global men's underwear market databook

  • Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global men's underwear market , including forecasts for subscribers. This global databook contains high-level insights into Global men's underwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global men's underwear market size, by regions, 2017-2030 (US$M)

Top 10 countries: Men's underwear market size, 2022 (US$M)

Global men's underwear market share, by type, 2022 & 2030 (%, US$M)

Men's underwear market: Opportunity assessment by country

Global men's underwear market, by region, 2022 (US$M)

Global men's underwear market size, by regions, 2017-2030 (US$M)

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