U.S. Men's Underwear Market Size & Outlook, 2022-2030

The men's underwear market in the United States is expected to reach a projected revenue of US$ 11,708.6 million by 2030. A compound annual growth rate of 5.3% is expected of the United States men's underwear market from 2023 to 2030.
Revenue, 2022 (US$M)
$7,737.1
Forecast, 2030 (US$M)
$11,708.6
CAGR, 2023 - 2030
5.3%
Report Coverage
U.S.

U.S. men's underwear market highlights

  • The U.S. men's underwear market generated a revenue of USD 7,737.1 million in 2022 and is expected to reach USD 11,708.6 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 5.3% from 2023 to 2030.
  • In terms of segment, boxer brief was the largest revenue generating type in 2022.
  • Trunks is the most lucrative type segment registering the fastest growth during the forecast period.


Men's underwear market data book summary

Market revenue in 2022USD 7,737.1 million
Market revenue in 2030USD 11,708.6 million
Growth rate5.3% (CAGR from 2022 to 2030)
Largest segmentBoxer brief
Fastest growing segmentTrunks
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Boxer Brief, Trunks, Boxers
Key market players worldwidePVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC


Other key industry trends

  • In terms of revenue, U.S. accounted for 20.9% of the global men's underwear market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. men's underwear market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 11,708.6 million by 2030.

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Men's Underwear Market Scope

Men's Underwear Market Companies

Name Profile # Employees HQ Website

U.S. men's underwear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.


Boxer brief was the largest segment with a revenue share of 31.9% in 2022. Horizon Databook has segmented the U.S. men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2017 to 2030.


Increasing awareness about personal hygiene among the male population of the U.S. is likely to propel market growth over the forecast period. According to a 2020 Hunk USA survey, around 36% of men in the U.S. generally buy new underwear at least once every three months.

The increasing focus of manufacturers on this category and growing availability of products in different colors, prints, and fabrics is supporting market growth. According to The NPD Group, the men’s underwear growth was driven primarily by boxer briefs and boxer silhouettes, with boxer briefs grabbing 64% of the dollar share in 2020.

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Target buyers of U.S. men's underwear market databook

  • Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. men's underwear market , including forecasts for subscribers. This country databook contains high-level insights into U.S. men's underwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. men's underwear market size, by type, 2017-2030 (US$M)

U.S. Men's Underwear Market Outlook Share, 2022 & 2030 (US$M)

U.S. men's underwear market size, by type, 2017-2030 (US$M)

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