Middle East & Africa Men's Underwear Market Size & Outlook
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MEA men's underwear market highlights
- The MEA men's underwear market generated a revenue of USD 2,525.1 million in 2022.
- The market is expected to grow at a CAGR of 4.6% from 2023 to 2030.
- In terms of segment, boxer brief was the largest revenue generating type in 2022.
- Trunks is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2023 to 2030.
MEA data book summary
| Market revenue in 2022 | USD 2,525.1 million |
| Market revenue in 2030 | USD 3,623.2 million |
| Growth rate | 4.6% (CAGR from 2022 to 2030) |
| Largest segment | Boxer brief |
| Fastest growing segment | Trunks |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Boxer Brief, Trunks, Boxers |
| Key market players worldwide | PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC |
Other key industry trends
- In terms of revenue, MEA region accounted for 6.8% of the global men's underwear market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 24,672.5 million by 2030.
Key Regions: U.S. , UK , Brazil , Saudi Arabia , Germany
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Men's Underwear Market Scope
Men's Underwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Perry Ellis Menswear LLC | View profile | - | New York, New York, United States, North America | https://perryellis.com |
| Naked Brand Group | View profile | - | Alexandria, New South Wales, Australia, Oceania | http://www.nakedbrands.com/ |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | http://www.jockey.com |
| Hugo Boss AG | View profile | 18738 | Dieselstrasse 12, Metzingen, Germany, 72555 | https://www.hugoboss.com |
| American Eagle Outfitters Inc | View profile | 43100 | 77 Hot Metal Street, Pittsburgh, PA, United States, 15203-2329 | https://www.aeo-inc.com |
| Berkshire Hathaway Inc Class A | View profile | 396500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | https://www.berkshirehathaway.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Ralph Lauren Corp Class A | View profile | 23400 | 650 Madison Avenue, New York, NY, United States, 10022 | https://www.ralphlauren.com |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Levi Strauss & Co Class A | View profile | 19100 | 1155 Battery Street, San Francisco, CA, United States, 94111 | https://www.levistrauss.com |
Middle East & Africa men's underwear market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.
Boxer brief was the largest segment with a revenue share of 33.89% in 2024. Horizon Databook has segmented the Middle East & Africa men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2018 to 2030.
Boxer briefs emerged as the largest segment in terms of market revenue share in 2021. Large physiques among African males witness an increasing need for ample-spaced underpants, thus boxer briefs project the highest penetration among consumers in the region.
Trunks have become popular among the types of underwear male audiences prefer since trunks resemble both briefs and boxer briefs. The cotton fabric segment emerged as the largest segment in 2021.
This can be attributed to the ample room availability with added support and coverage for large physique males in the African regions that are widely adopting these products, thereby increasing growth prospects for the category.
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Target buyers of Middle East & Africa men's underwear market databook
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Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa men's underwear market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa men's underwear market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA men's underwear market size, by country, 2017-2030 (US$M)
Middle East & Africa Men's Underwear Market Outlook Share, 2024 & 2030 (US$M)
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