India Men's Underwear Market Size & Outlook, 2024-2030
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India men's underwear market highlights
- The India men's underwear market generated a revenue of USD 4,587.2 million in 2022 and is expected to reach USD 7,672.5 million by 2030.
- The India market is expected to grow at a CAGR of 6.6% from 2023 to 2030.
- In terms of segment, boxer brief was the largest revenue generating type in 2022.
- Trunks is the most lucrative type segment registering the fastest growth during the forecast period.
Men's underwear market data book summary
| Market revenue in 2022 | USD 4,587.2 million |
| Market revenue in 2030 | USD 7,672.5 million |
| Growth rate | 6.6% (CAGR from 2022 to 2030) |
| Largest segment | Boxer brief |
| Fastest growing segment | Trunks |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Boxer Brief, Trunks, Boxers |
| Key market players worldwide | PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC |
Other key industry trends
- In terms of revenue, India accounted for 12.4% of the global men's underwear market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China men's underwear market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 7,672.5 million by 2030.
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Men's Underwear Market Scope
Men's Underwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Perry Ellis Menswear LLC | View profile | - | New York, New York, United States, North America | https://perryellis.com |
| Naked Brand Group | View profile | - | Alexandria, New South Wales, Australia, Oceania | http://www.nakedbrands.com/ |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | http://www.jockey.com |
| Hugo Boss AG | View profile | 18738 | Dieselstrasse 12, Metzingen, Germany, 72555 | https://www.hugoboss.com |
| American Eagle Outfitters Inc | View profile | 43100 | 77 Hot Metal Street, Pittsburgh, PA, United States, 15203-2329 | https://www.aeo-inc.com |
| Berkshire Hathaway Inc Class A | View profile | 396500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | https://www.berkshirehathaway.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Ralph Lauren Corp Class A | View profile | 23400 | 650 Madison Avenue, New York, NY, United States, 10022 | https://www.ralphlauren.com |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Levi Strauss & Co Class A | View profile | 19100 | 1155 Battery Street, San Francisco, CA, United States, 94111 | https://www.levistrauss.com |
India men's underwear market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.
Boxer brief was the largest segment with a revenue share of 33.95% in 2024. Horizon Databook has segmented the India men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2018 to 2030.
The growth in the men's underwear market is expected to be driven by consumer trends in the form of rising discretionary spending, a growing number of mid-high-income households, and increasing urbanization.
Lux Cozi is one of the strongest and fastest-growing men's innerwear brands in India. Indian consumer spending on underwear is significantly lower than other Asian peers.
A growing population will significantly increase adoption in the country. Increasing urbanization, rising disposable income, and the growing trend of online shopping are factors boosting the demand for men’s underwear in the country.
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Target buyers of India men's underwear market databook
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Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India men's underwear market , including forecasts for subscribers. This country databook contains high-level insights into India men's underwear market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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India men's underwear market size, by type, 2017-2030 (US$M)
India Men's Underwear Market Outlook Share, 2024 & 2030 (US$M)
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