Europe Men's Underwear Market Size & Outlook, 2024-2030
Related Markets
Europe men's underwear market highlights
- The Europe men's underwear market generated a revenue of USD 9,225.5 million in 2022.
- The market is expected to grow at a CAGR of 4.9% from 2023 to 2030.
- In terms of segment, boxer brief was the largest revenue generating type in 2022.
- Trunks is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, UK is expected to register the highest CAGR from 2023 to 2030.
Europe data book summary
| Market revenue in 2022 | USD 9,225.5 million |
| Market revenue in 2030 | USD 13,545.7 million |
| Growth rate | 4.9% (CAGR from 2022 to 2030) |
| Largest segment | Boxer brief |
| Fastest growing segment | Trunks |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Boxer Brief, Trunks, Boxers |
| Key market players worldwide | PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC |
Other key industry trends
- In terms of revenue, Europe region accounted for 24.9% of the global men's underwear market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 24,672.5 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Men's Underwear Market Scope
Men's Underwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Perry Ellis Menswear LLC | View profile | - | New York, New York, United States, North America | https://perryellis.com |
| Naked Brand Group | View profile | - | Alexandria, New South Wales, Australia, Oceania | http://www.nakedbrands.com/ |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | http://www.jockey.com |
| Hugo Boss AG | View profile | 18738 | Dieselstrasse 12, Metzingen, Germany, 72555 | https://www.hugoboss.com |
| American Eagle Outfitters Inc | View profile | 43100 | 77 Hot Metal Street, Pittsburgh, PA, United States, 15203-2329 | https://www.aeo-inc.com |
| Berkshire Hathaway Inc Class A | View profile | 396500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | https://www.berkshirehathaway.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Ralph Lauren Corp Class A | View profile | 23400 | 650 Madison Avenue, New York, NY, United States, 10022 | https://www.ralphlauren.com |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Levi Strauss & Co Class A | View profile | 19100 | 1155 Battery Street, San Francisco, CA, United States, 94111 | https://www.levistrauss.com |
Europe men's underwear market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.
Boxer brief was the largest segment with a revenue share of 33.96% in 2024. Horizon Databook has segmented the Europe men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2018 to 2030.
In Europe, especially the U.K., France, the Netherlands, and Germany, many shops exist that specialize in men's undergarments. Away from the traditional wholesale model, digital native brands have been driving change in the region with a new kind of messaging, building strong online communities often centered on body positivity, inclusivity, and diversity.
In addition, rising importance of different materials in undergarments is a focal point among users to buy a softer, lighter, and better-feeling fabric against intimate parts of the male body. European men are found to take pride in their undergarments and are thus willing to spend a high price and invest time toward buying the same.
Boxer briefs witness the highest penetration among consumers since they provide ample room for the male genitals as compared to normal briefs. The Italian luxury brand Dolce & Gabbana offers a small line of briefs and boxer briefs made from high-quality cotton.
Reasons to subscribe to Europe men's underwear market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Europe men's underwear market databook
-
Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe men's underwear market , including forecasts for subscribers. This continent databook contains high-level insights into Europe men's underwear market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Europe men's underwear market size, by country, 2017-2030 (US$M)
Europe Men's Underwear Market Outlook Share, 2024 & 2030 (US$M)
Related statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
