Brazil Men's Underwear Market Size & Outlook, 2022-2030

The men's underwear market in Brazil is expected to reach a projected revenue of US$ 994.5 million by 2030. A compound annual growth rate of 4.5% is expected of Brazil men's underwear market from 2023 to 2030.
Revenue, 2022 (US$M)
$697.4
Forecast, 2030 (US$M)
$994.5
CAGR, 2023 - 2030
4.5%
Report Coverage
Brazil

Brazil men's underwear market highlights

  • The Brazil men's underwear market generated a revenue of USD 697.4 million in 2022 and is expected to reach USD 994.5 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 4.5% from 2023 to 2030.
  • In terms of segment, boxer brief was the largest revenue generating type in 2022.
  • Trunks is the most lucrative type segment registering the fastest growth during the forecast period.


Men's underwear market data book summary

Market revenue in 2022USD 697.4 million
Market revenue in 2030USD 994.5 million
Growth rate4.5% (CAGR from 2022 to 2030)
Largest segmentBoxer brief
Fastest growing segmentTrunks
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Boxer Brief, Trunks, Boxers
Key market players worldwidePVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC


Other key industry trends

  • In terms of revenue, Brazil accounted for 1.9% of the global men's underwear market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil men's underwear market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 994.5 million by 2030.

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Men's Underwear Market Scope

Men's Underwear Market Companies

Name Profile # Employees HQ Website

Brazil men's underwear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.


Boxer brief was the largest segment with a revenue share of 35.53% in 2022. Horizon Databook has segmented the Brazil men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2017 to 2030.


Brazil held a major revenue share in the Central & South American men’s underwear market in 2021. The market dominance is majorly attributed to the increasing disposable income and expenditure power of consumers on personal hygiene.

A survey on men's fashion, including underwear, by Sebrae in 2021 pointed out that the men's underwear segment is an expanding market and that men can spend about 30.0% more than women on the purchase of underwear.

In recent years, men have become increasingly concerned about comfort, appearance, and self-care, and as a result, the relevance of this group has grown in the fashion sector.

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Target buyers of Brazil men's underwear market databook

  • Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Brazil men's underwear market , including forecasts for subscribers. This country databook contains high-level insights into Brazil men's underwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil men's underwear market size, by type, 2017-2030 (US$M)

Brazil Men's Underwear Market Outlook Share, 2022 & 2030 (US$M)

Brazil men's underwear market size, by type, 2017-2030 (US$M)

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