Brazil Men's Underwear Market Size & Outlook, 2024-2030
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Brazil men's underwear market highlights
- The Brazil men's underwear market generated a revenue of USD 697.4 million in 2022 and is expected to reach USD 994.5 million by 2030.
- The Brazil market is expected to grow at a CAGR of 4.5% from 2023 to 2030.
- In terms of segment, boxer brief was the largest revenue generating type in 2022.
- Trunks is the most lucrative type segment registering the fastest growth during the forecast period.
Men's underwear market data book summary
| Market revenue in 2022 | USD 697.4 million |
| Market revenue in 2030 | USD 994.5 million |
| Growth rate | 4.5% (CAGR from 2022 to 2030) |
| Largest segment | Boxer brief |
| Fastest growing segment | Trunks |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Boxer Brief, Trunks, Boxers |
| Key market players worldwide | PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC |
Other key industry trends
- In terms of revenue, Brazil accounted for 1.9% of the global men's underwear market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil men's underwear market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 994.5 million by 2030.
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Men's Underwear Market Scope
Men's Underwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Perry Ellis Menswear LLC | View profile | - | New York, New York, United States, North America | https://perryellis.com |
| Naked Brand Group | View profile | - | Alexandria, New South Wales, Australia, Oceania | http://www.nakedbrands.com/ |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | http://www.jockey.com |
| Hugo Boss AG | View profile | 18738 | Dieselstrasse 12, Metzingen, Germany, 72555 | https://www.hugoboss.com |
| American Eagle Outfitters Inc | View profile | 43100 | 77 Hot Metal Street, Pittsburgh, PA, United States, 15203-2329 | https://www.aeo-inc.com |
| Berkshire Hathaway Inc Class A | View profile | 396500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | https://www.berkshirehathaway.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Ralph Lauren Corp Class A | View profile | 23400 | 650 Madison Avenue, New York, NY, United States, 10022 | https://www.ralphlauren.com |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Levi Strauss & Co Class A | View profile | 19100 | 1155 Battery Street, San Francisco, CA, United States, 94111 | https://www.levistrauss.com |
Brazil men's underwear market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.
Boxer brief was the largest segment with a revenue share of 35.53% in 2024. Horizon Databook has segmented the Brazil men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2018 to 2030.
Brazil held a major revenue share in the Central & South American men’s underwear market in 2021. The market dominance is majorly attributed to the increasing disposable income and expenditure power of consumers on personal hygiene.
A survey on men's fashion, including underwear, by Sebrae in 2021 pointed out that the men's underwear segment is an expanding market and that men can spend about 30.0% more than women on the purchase of underwear.
In recent years, men have become increasingly concerned about comfort, appearance, and self-care, and as a result, the relevance of this group has grown in the fashion sector.
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Target buyers of Brazil men's underwear market databook
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Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Brazil men's underwear market , including forecasts for subscribers. This country databook contains high-level insights into Brazil men's underwear market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Brazil men's underwear market size, by type, 2017-2030 (US$M)
Brazil Men's Underwear Market Outlook Share, 2024 & 2030 (US$M)
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