Asia Pacific Men's Underwear Market Size & Outlook

The men's underwear market in Asia Pacific is expected to reach a projected revenue of US$ 24,672.5 million by 2030. A compound annual growth rate of 6% is expected of Asia Pacific men's underwear market from 2023 to 2030.
Revenue, 2022 (US$M)
$15,423.1
Forecast, 2030 (US$M)
$24,672.5
CAGR, 2023 - 2030
6%
Report Coverage
Asia Pacific

Asia Pacific men's underwear market highlights

  • The Asia Pacific men's underwear market generated a revenue of USD 15,423.1 million in 2022.
  • The market is expected to grow at a CAGR of 6% from 2023 to 2030.
  • In terms of segment, boxer brief was the largest revenue generating type in 2022.
  • Trunks is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2023 to 2030.


Asia Pacific data book summary

Market revenue in 2022USD 15,423.1 million
Market revenue in 2030USD 24,672.5 million
Growth rate6% (CAGR from 2022 to 2030)
Largest segmentBoxer brief
Fastest growing segmentTrunks
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Boxer Brief, Trunks, Boxers
Key market players worldwidePVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 41.6% of the global men's underwear market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 24,672.5 million by 2030.

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Men's Underwear Market Scope

Men's Underwear Market Companies

Name Profile # Employees HQ Website

Asia Pacific men's underwear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.


Boxer brief was the largest segment with a revenue share of 34.07% in 2022. Horizon Databook has segmented the Asia Pacific men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2017 to 2030.


The demand for men’s underwear in the region is driven by rising consumer disposable income and increasing penetration of foreign brands. The growing population of men coupled with rising awareness regarding personal health & hygiene is driving the demand for men’s underwear in the region.

Asia Pacific has the largest population in the world, which provides market players an opportunity to expand their presence in the region to hold a significant market share over the forecast period.

The cotton segment is projected to hold the largest market share over the forecast period owing to its high durability and adoption rate. Low cost of raw materials results in high-profit margins for manufacturers and low product pricing results in increasing market penetration.

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Target buyers of Asia Pacific men's underwear market databook

  • Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific men's underwear market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific men's underwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific men's underwear market size, by country, 2017-2030 (US$M)

Asia Pacific Men's Underwear Market Outlook Share, 2022 & 2030 (US$M)

Asia Pacific men's underwear market size, by country, 2017-2030 (US$M)

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