Mexico Ing Technology (martech) Market Size & Outlook
Mexico marketing technology (martech) market, 2017-2030 (US$M)
Related Markets
Mexico marketing technology (martech) market highlights
- The Mexico marketing technology (martech) market generated a revenue of USD 9,441.9 million in 2023 and is expected to reach USD 21,855.5 million by 2030.
- The Mexico market is expected to grow at a CAGR of 12.7% from 2024 to 2030.
- In terms of segment, social media tools was the largest revenue generating product in 2023.
- Sales enablement tools is the most lucrative product segment registering the fastest growth during the forecast period.
Marketing technology (martech) market data book summary
| Market revenue in 2023 | USD 9,441.9 million |
| Market revenue in 2030 | USD 21,855.5 million |
| Growth rate | 12.7% (CAGR from 2023 to 2030) |
| Largest segment | Social media tools |
| Fastest growing segment | Sales enablement tools |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Social media tools, Content marketing tools, Rich media tool, Automation tool, Data & analytics tools, Sales enablement tools |
| Key market players worldwide | Apple Inc, Adobe Inc, Amdocs Ltd, Alphabet Inc Class A, Microsoft Corp, Oracle Corp, SAP SE |
Other key industry trends
- In terms of revenue, Mexico accounted for 2.4% of the global marketing technology (martech) market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil marketing technology (martech) market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 36,209.5 million by 2030.
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Marketing Technology (MarTech) Market Scope
Marketing Technology (MarTech) Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Mexico marketing technology (martech) market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing technology (martech) market will help companies and investors design strategic landscapes.
Social media tools was the largest segment with a revenue share of 26.7% in 2023. Horizon Databook has segmented the Mexico marketing technology (martech) market based on social media tools, content marketing tools, rich media tool, automation tool, data & analytics tools, sales enablement tools covering the revenue growth of each sub-segment from 2017 to 2030.
- Mexico ing Technology (MarTech) Product Outlook (Revenue, USD Million, 2017-2030)
- Social media tools
- Content marketing tools
- Rich media tool
- Automation tool
- Data & analytics tools
- Sales enablement tools
- Mexico ing Technology (MarTech) Type Outlook (Revenue, USD Million, 2017-2030)
- Digital marketing
- Offline marketing
- Mexico ing Technology (MarTech) Application Outlook (Revenue, USD Million, 2017-2030)
- IT & Telecommunications
- Retail & e-commerce
- Healthcare
- Media & entertainment
- Sports & events
- BFSI
- Real Estate
- Others
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Target buyers of Mexico marketing technology (martech) market databook
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Our clientele includes a mix of marketing technology (martech) market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Mexico marketing technology (martech) market , including forecasts for subscribers. This country databook contains high-level insights into Mexico marketing technology (martech) market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Mexico marketing technology (martech) market size, by product, 2017-2030 (US$M)
Mexico Marketing Technology (MarTech) Market Outlook Share, 2023 & 2030 (US$M)
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