Global Ing Technology (martech) Market Size & Outlook
Global marketing technology (martech) market, 2017-2030 (US$M)
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Global marketing technology (martech) market highlights
- The global marketing technology (martech) market generated a revenue of USD 389,145.1 million in 2023 and is expected to reach USD 1,379,274.3 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 19.8% by 2030.
- In terms of segment, social media tools accounted for a revenue of USD 90,492.2 million in 2023.
- Social media tools is the most lucrative product segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 389,145.1 million |
| Market revenue in 2030 | USD 1,379,274.3 million |
| Growth rate | 19.8% (CAGR from 2023 to 2030) |
| Largest segment | Social media tools |
| Fastest growing segment | Social media tools |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Social media tools, Content marketing tools, Rich media tool, Automation tool, Data & analytics tools, Sales enablement tools |
Other key industry trends
- In terms of revenue, the North America accounted for 33.6% of the global marketing technology (martech) market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Mexico is the fastest growing regional market and is projected to reach USD 21,855.5 million by 2030.
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Marketing Technology (MarTech) Market Scope
Marketing Technology (MarTech) Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global marketing technology (martech) market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing technology (martech) market will help companies and investors design strategic landscapes.
Social media tools was the largest segment with a revenue share of 23.25% in 2023. Horizon Databook has segmented the Global marketing technology (martech) market based on social media tools, content marketing tools, rich media tool, automation tool, data & analytics tools, sales enablement tools covering the revenue growth of each sub-segment from 2017 to 2030.
- Global ing Technology (MarTech) Product Outlook (Revenue, USD Million, 2017-2030)
- Social media tools
- Content marketing tools
- Rich media tool
- Automation tool
- Data & analytics tools
- Sales enablement tools
- Global ing Technology (MarTech) Type Outlook (Revenue, USD Million, 2017-2030)
- Digital marketing
- Offline marketing
- Global ing Technology (MarTech) Application Outlook (Revenue, USD Million, 2017-2030)
- IT & Telecommunications
- Retail & e-commerce
- Healthcare
- Media & entertainment
- Sports & events
- BFSI
- Real Estate
- Others
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Our clientele includes a mix of marketing technology (martech) market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global marketing technology (martech) market , including forecasts for subscribers. This global databook contains high-level insights into Global marketing technology (martech) market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Global marketing technology (martech) market size, by regions, 2017-2030 (US$M)
Top 10 countries: Marketing technology (martech) market size, 2023 (US$M)
Global marketing technology (martech) market share, by product, 2023 & 2030 (%, US$M)
Marketing technology (martech) market: Opportunity assessment by country
Global marketing technology (martech) market, by region, 2023 (US$M)
| Product | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 45,152.0 | 53,688.6 | 63,948.4 | 76,297.2 | 91,265.0 | 109,259.5 | 130,812.6 | 156,695.5 | 187,934.2 | 225,456.4 | 270,536.6 | 324,846.2 | 390,643.9 | 470,332.6 | 20.1% |
| Europe | 31,280.0 | 36,831.0 | 43,438.9 | 51,315.7 | 60,773.4 | 72,029.6 | 85,372.5 | 101,231.2 | 120,178.6 | 142,698.5 | 169,469.1 | 201,382.6 | 239,649.1 | 285,509.8 | 18.8% |
| Asia Pacific | 34,000.0 | 41,051.6 | 49,636.0 | 60,099.6 | 72,936.5 | 88,565.0 | 107,523.8 | 130,573.6 | 158,724.8 | 192,948.0 | 234,555.1 | 285,261.4 | 347,376.3 | 423,437.2 | 21.6% |
| Latin America | 10,608.0 | 12,376.3 | 14,460.0 | 16,917.8 | 19,838.4 | 23,275.0 | 27,300.0 | 32,026.1 | 37,604.0 | 44,147.8 | 51,823.2 | 60,848.9 | 71,523.8 | 84,135.7 | 17.4% |
| MEA | 14,960.0 | 17,428.6 | 20,332.5 | 23,751.7 | 27,807.3 | 32,569.9 | 38,136.2 | 44,657.7 | 52,337.2 | 61,325.0 | 71,840.2 | 84,173.1 | 98,720.6 | 115,859.0 | 17.2% |
| Overall | 136,000.0 | 161,376.1 | 191,815.8 | 228,382.0 | 272,620.7 | 325,698.9 | 389,145.1 | 465,184.0 | 556,778.8 | 666,575.5 | 798,224.2 | 956,512.1 | 1,147,913.7 | 1,379,274.3 | 19.8% |
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