Middle East & Africa Ing Technology (martech) Market Size & Outlook
Middle East & Africa marketing technology (martech) market, 2017-2030 (US$M)
Related Markets
MEA marketing technology (martech) market highlights
- The MEA marketing technology (martech) market generated a revenue of USD 38,136.2 million in 2023.
- The market is expected to grow at a CAGR of 17.2% from 2024 to 2030.
- In terms of segment, social media tools was the largest revenue generating product in 2023.
- Social media tools is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 38,136.2 million |
| Market revenue in 2030 | USD 115,859.0 million |
| Growth rate | 17.2% (CAGR from 2023 to 2030) |
| Largest segment | Social media tools |
| Fastest growing segment | Social media tools |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Social media tools, Content marketing tools, Rich media tool, Automation tool, Data & analytics tools, Sales enablement tools |
| Key market players worldwide | Apple Inc, Adobe Inc, Amdocs Ltd, Alphabet Inc Class A, Microsoft Corp, Oracle Corp, SAP SE |
Other key industry trends
- In terms of revenue, MEA region accounted for 9.8% of the global marketing technology (martech) market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 423,437.2 million by 2030.
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Marketing Technology (MarTech) Market Scope
Marketing Technology (MarTech) Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Middle East & Africa marketing technology (martech) market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing technology (martech) market will help companies and investors design strategic landscapes.
Social media tools was the largest segment with a revenue share of 23.97% in 2023. Horizon Databook has segmented the Middle East & Africa marketing technology (martech) market based on social media tools, content marketing tools, rich media tool, automation tool, data & analytics tools, sales enablement tools covering the revenue growth of each sub-segment from 2017 to 2030.
- Middle East & Africa ing Technology (MarTech) Product Outlook (Revenue, USD Million, 2017-2030)
- Social media tools
- Content marketing tools
- Rich media tool
- Automation tool
- Data & analytics tools
- Sales enablement tools
- Middle East & Africa ing Technology (MarTech) Type Outlook (Revenue, USD Million, 2017-2030)
- Digital marketing
- Offline marketing
- Middle East & Africa ing Technology (MarTech) Application Outlook (Revenue, USD Million, 2017-2030)
- IT & Telecommunications
- Retail & e-commerce
- Healthcare
- Media & entertainment
- Sports & events
- BFSI
- Real Estate
- Others
Reasons to subscribe to Middle East & Africa marketing technology (martech) market databook:
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Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Middle East & Africa marketing technology (martech) market databook
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Our clientele includes a mix of marketing technology (martech) market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa marketing technology (martech) market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa marketing technology (martech) market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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MEA marketing technology (martech) market size, by country, 2017-2030 (US$M)
Middle East & Africa Marketing Technology (MarTech) Market Outlook Share, 2023 & 2030 (US$M)
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