France Ing Technology (martech) Market Size & Outlook

The marketing technology (martech) market in France is expected to reach a projected revenue of US$ 47,110.5 million by 2030. A compound annual growth rate of 21% is expected of France marketing technology (martech) market from 2024 to 2030.
Revenue, 2023 (US$M)
$12,430.3
Forecast, 2030 (US$M)
$47,110.5
CAGR, 2024 - 2030
21%
Report Coverage
France

France marketing technology (martech) market highlights

  • The France marketing technology (martech) market generated a revenue of USD 12,430.3 million in 2023 and is expected to reach USD 47,110.5 million by 2030.
  • The France market is expected to grow at a CAGR of 21% from 2024 to 2030.
  • In terms of segment, sales enablement tools was the largest revenue generating product in 2023.
  • Social media tools is the most lucrative product segment registering the fastest growth during the forecast period.

Marketing technology (martech) market data book summary

Market revenue in 2023USD 12,430.3 million
Market revenue in 2030USD 47,110.5 million
Growth rate21% (CAGR from 2023 to 2030)
Largest segmentSales enablement tools
Fastest growing segmentSocial media tools
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSocial media tools, Content marketing tools, Rich media tool, Automation tool, Data & analytics tools, Sales enablement tools
Key market players worldwideApple Inc, Adobe Inc, Amdocs Ltd, Alphabet Inc Class A, Microsoft Corp, Oracle Corp, SAP SE

Other key industry trends

  • In terms of revenue, France accounted for 3.2% of the global marketing technology (martech) market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany marketing technology (martech) market is projected to lead the regional market in terms of revenue in 2030.
  • France is the fastest growing regional market in Europe and is projected to reach USD 47,110.5 million by 2030.

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Marketing Technology (MarTech) Market Companies

Name Profile # Employees HQ Website

France marketing technology (martech) market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing technology (martech) market will help companies and investors design strategic landscapes.


Sales enablement tools was the largest segment with a revenue share of 24.16% in 2023. Horizon Databook has segmented the France marketing technology (martech) market based on social media tools, content marketing tools, rich media tool, automation tool, data & analytics tools, sales enablement tools covering the revenue growth of each sub-segment from 2017 to 2030.


  • France ing Technology (MarTech) Product Outlook (Revenue, USD Million, 2017-2030)
    • Social media tools
    • Content marketing tools
    • Rich media tool
    • Automation tool
    • Data & analytics tools
    • Sales enablement tools
  • France ing Technology (MarTech) Type Outlook (Revenue, USD Million, 2017-2030)
    • Digital marketing
    • Offline marketing
  • France ing Technology (MarTech) Application Outlook (Revenue, USD Million, 2017-2030)
    • IT & Telecommunications
    • Retail & e-commerce
    • Healthcare
    • Media & entertainment
    • Sports & events
    • BFSI
    • Real Estate
    • Others

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  • Our clientele includes a mix of marketing technology (martech) market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the France marketing technology (martech) market , including forecasts for subscribers. This country databook contains high-level insights into France marketing technology (martech) market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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France marketing technology (martech) market size, by product, 2017-2030 (US$M)

France Marketing Technology (MarTech) Market Outlook Share, 2023 & 2030 (US$M)

France marketing technology (martech) market size, by product, 2017-2030 (US$M)

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