Europe Ing Technology (martech) Market Size & Outlook
Europe marketing technology (martech) market, 2017-2030 (US$M)
Related Markets
Europe marketing technology (martech) market highlights
- The Europe marketing technology (martech) market generated a revenue of USD 85,372.5 million in 2023.
- The market is expected to grow at a CAGR of 18.8% from 2024 to 2030.
- In terms of segment, social media tools was the largest revenue generating product in 2023.
- Sales enablement tools is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 85,372.5 million |
| Market revenue in 2030 | USD 285,509.8 million |
| Growth rate | 18.8% (CAGR from 2023 to 2030) |
| Largest segment | Social media tools |
| Fastest growing segment | Sales enablement tools |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Social media tools, Content marketing tools, Rich media tool, Automation tool, Data & analytics tools, Sales enablement tools |
| Key market players worldwide | Apple Inc, Adobe Inc, Amdocs Ltd, Alphabet Inc Class A, Microsoft Corp, Oracle Corp, SAP SE |
Other key industry trends
- In terms of revenue, Europe region accounted for 21.9% of the global marketing technology (martech) market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 423,437.2 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Marketing Technology (MarTech) Market Scope
Marketing Technology (MarTech) Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Europe marketing technology (martech) market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing technology (martech) market will help companies and investors design strategic landscapes.
Social media tools was the largest segment with a revenue share of 23.25% in 2023. Horizon Databook has segmented the Europe marketing technology (martech) market based on social media tools, content marketing tools, rich media tool, automation tool, data & analytics tools, sales enablement tools covering the revenue growth of each sub-segment from 2017 to 2030.
- Europe ing Technology (MarTech) Product Outlook (Revenue, USD Million, 2017-2030)
- Social media tools
- Content marketing tools
- Rich media tool
- Automation tool
- Data & analytics tools
- Sales enablement tools
- Europe ing Technology (MarTech) Type Outlook (Revenue, USD Million, 2017-2030)
- Digital marketing
- Offline marketing
- Europe ing Technology (MarTech) Application Outlook (Revenue, USD Million, 2017-2030)
- IT & Telecommunications
- Retail & e-commerce
- Healthcare
- Media & entertainment
- Sports & events
- BFSI
- Real Estate
- Others
Reasons to subscribe to Europe marketing technology (martech) market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Europe marketing technology (martech) market databook
-
Our clientele includes a mix of marketing technology (martech) market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe marketing technology (martech) market , including forecasts for subscribers. This continent databook contains high-level insights into Europe marketing technology (martech) market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Europe marketing technology (martech) market size, by country, 2017-2030 (US$M)
Europe Marketing Technology (MarTech) Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
