China Ing Resource Management Market Size & Outlook

The marketing resource management market in China is expected to reach a projected revenue of US$ 472.7 million by 2027. A compound annual growth rate of 13.4% is expected of China marketing resource management market from 2022 to 2027.
Revenue, 2021 (US$M)
$222.7
Forecast, 2027 (US$M)
$472.7
CAGR, 2022 - 2027
13.4%
Report Coverage
China

China marketing resource management market highlights

  • The China marketing resource management market generated a revenue of USD 222.7 million in 2021 and is expected to reach USD 472.7 million by 2027.
  • The China market is expected to grow at a CAGR of 13.4% from 2022 to 2027.
  • In terms of segment, solution was the largest revenue generating component in 2021.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.

Marketing resource management market data book summary

Market revenue in 2021USD 222.7 million
Market revenue in 2027USD 472.7 million
Growth rate13.4% (CAGR from 2021 to 2027)
Largest segmentSolution
Fastest growing segmentServices
Historical data2016 - 2020
Base year2021
Forecast period2022 - 2027
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services
Key market players worldwideAdobe Inc, Teradata Corp, HCL Technologies, Infor, Microsoft Corp, SAP SE, SAS, North Plains

Other key industry trends

  • In terms of revenue, China accounted for 6.3% of the global marketing resource management market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
  • In Asia Pacific, China marketing resource management market is projected to lead the regional market in terms of revenue in 2027.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 427.3 million by 2027.

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Marketing Resource Management Market Companies

Name Profile # Employees HQ Website

China marketing resource management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing resource management market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 64.98% in 2021. Horizon Databook has segmented the China marketing resource management market based on solution, services covering the revenue growth of each sub-segment from 2016 to 2027.


  • China ing Resource Management Component Outlook (Revenue, USD Million, 2016-2027)
    • Solution
      • Brand & Advertising Management
      • Capacity Planning Management
      • Creative Production Management
      • Financial Management
      • Marketing Asset Management
      • Marketing Reporting & Analytics
      • Project Management
      • Others
    • Services
      • Consulting & Implementation
      • Training, Support, and Maintenance
  • China ing Resource Management Deployment Outlook (Revenue, USD Million, 2016-2027)
    • Cloud
    • On-premise
  • China ing Resource Management Enterprise Size Outlook (Revenue, USD Million, 2016-2027)
    • Large Enterprises
    • Small & Medium Enterprises
  • China ing Resource Management End Use Outlook (Revenue, USD Million, 2016-2027)
    • BFSI
    • Consumer Goods & Retail
    • Healthcare
    • IT & Telecom
    • Manufacturing
    • Media & Entertainment
    • Travel & Hospitality
    • Others

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  • Our clientele includes a mix of marketing resource management market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the China marketing resource management market, including forecasts for subscribers. This country databook contains high-level insights into China marketing resource management market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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China marketing resource management market size, by component, 2016-2027 (US$M)

China Marketing Resource Management Market Share, 2021 & 2027 (US$M)

China marketing resource management market size, by component, 2016-2027 (US$M)

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