Global Ing Resource Management Market Size & Outlook
Global marketing resource management market, 2016-2027 (US$M)
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Global marketing resource management market highlights
- The global marketing resource management market generated a revenue of USD 3,544.4 million in 2021 and is expected to reach USD 6,896.6 million by 2027.
- The market is expected to grow at a CAGR (2022 - 2027) of 11.7% by 2027.
- In terms of segment, solution accounted for a revenue of USD 2,311.7 million in 2021.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2021.
- Country-wise, U.S. is expected to register the highest CAGR from 2022 to 2027.
Global data book summary
| Market revenue in 2021 | USD 3,544.4 million |
| Market revenue in 2027 | USD 6,896.6 million |
| Growth rate | 11.7% (CAGR from 2021 to 2027) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2016 - 2020 |
| Base year for estimation | 2021 |
| Forecast period covered | 2022 - 2027 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
Other key industry trends
- In terms of revenue, the North America accounted for 30.7% of the global marketing resource management market in 2021.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2027.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 1,505.0 million by 2027.
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Marketing Resource Management Market Scope
Marketing Resource Management Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global marketing resource management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing resource management market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 65.22% in 2021. Horizon Databook has segmented the Global marketing resource management market based on solution, services covering the revenue growth of each sub-segment from 2016 to 2027.
- Global ing Resource Management Component Outlook (Revenue, USD Million, 2016-2027)
- Solution
- Brand & Advertising Management
- Capacity Planning Management
- Creative Production Management
- Financial Management
- Marketing Asset Management
- Marketing Reporting & Analytics
- Project Management
- Others
- Services
- Consulting & Implementation
- Training, Support, and Maintenance
- Solution
- Global ing Resource Management Deployment Outlook (Revenue, USD Million, 2016-2027)
- Cloud
- On-premise
- Global ing Resource Management Enterprise Size Outlook (Revenue, USD Million, 2016-2027)
- Large Enterprises
- Small & Medium Enterprises
- Global ing Resource Management End Use Outlook (Revenue, USD Million, 2016-2027)
- BFSI
- Consumer Goods & Retail
- Healthcare
- IT & Telecom
- Manufacturing
- Media & Entertainment
- Travel & Hospitality
- Others
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Our clientele includes a mix of marketing resource management market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global marketing resource management market, including forecasts for subscribers. This global databook contains high-level insights into Global marketing resource management market from 2016 to 2027, including revenue numbers, major trends, and company profiles.
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Global marketing resource management market size, by regions, 2016-2027 (US$M)
Top 10 countries: Marketing resource management market size, 2021 (US$M)
Global marketing resource management market share, by component, 2021 & 2027 (%, US$M)
Marketing resource management market: Opportunity assessment by country
Global marketing resource management market, by region, 2021 (US$M)
| Component | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 695.1 | 759.1 | 829.4 | 906.8 | 992.7 | 1,087.1 | 1,191.5 | 1,307.2 | 1,436.1 | 1,580.0 | 1,741.1 | 1,921.4 | 10.0% |
| Europe | 592.2 | 652.4 | 719.1 | 793.1 | 875.8 | 967.5 | 1,069.6 | 1,183.6 | 1,311.5 | 1,455.5 | 1,617.8 | 1,800.7 | 10.9% |
| Asia Pacific | 448.0 | 506.5 | 572.9 | 648.3 | 734.5 | 832.4 | 944.2 | 1,072.0 | 1,218.6 | 1,387.5 | 1,582.2 | 1,806.9 | 13.8% |
| Latin America | 228.0 | 255.7 | 286.7 | 321.7 | 361.3 | 405.8 | 456.1 | 513.1 | 577.8 | 651.5 | 735.6 | 831.7 | 12.7% |
| MEA | 136.0 | 153.8 | 173.9 | 196.6 | 222.4 | 251.6 | 284.7 | 322.4 | 365.4 | 414.7 | 471.1 | 535.9 | 13.4% |
| Overall | 2,099.3 | 2,327.5 | 2,581.9 | 2,866.4 | 3,186.6 | 3,544.4 | 3,946.0 | 4,398.3 | 4,909.3 | 5,489.2 | 6,147.8 | 6,896.6 | 11.7% |
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