Latin America Ing Analytics Software Market Size & Outlook
The marketing analytics software market in Latin America is expected to reach a projected revenue of US$ 0.8 billion by 2027. A compound annual growth rate of 18.2% is expected of Latin America marketing analytics software market from 2021 to 2027.
Revenue, 2020 (US$B)
$0.3
Forecast, 2027 (US$B)
$0.8
CAGR, 2021 - 2027
15%
Report Coverage
Latin America
Latin America marketing analytics software market, 2016-2027 (US$B)
Related Markets
Latin America marketing analytics software market highlights
- The Latin America marketing analytics software market generated a revenue of USD 0.3 billion in 2020.
- The market is expected to grow at a CAGR of 18.2% from 2021 to 2027.
- In terms of segment, social media marketing was the largest revenue generating application in 2020.
- Search Engine Marketing is the most lucrative application segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2021 to 2027.
Latin America data book summary
| Market revenue in 2020 | USD 0.3 billion |
| Market revenue in 2027 | USD 0.8 billion |
| Growth rate | 18.2% (CAGR from 2020 to 2027) |
| Largest segment | Social media marketing |
| Fastest growing segment | Search Engine Marketing |
| Historical data covered | 2016 - 2019 |
| Base year for estimation | 2020 |
| Forecast period covered | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Social Media Marketing, E-Mail Marketing, Search Engine Marketing, Content Marketing |
| Key market players worldwide | Accenture PLC Class A, Adobe Inc, Alphabet Inc Class A, International Business Machines Corp, Oracle Corp, SAS, Salesforce Inc, Funnel |
Other key industry trends
- In terms of revenue, Latin America region accounted for 9.2% of the global marketing analytics software market in 2020.
- Globally, North America is projected to lead the regional market in terms of revenue in 2027.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2.2 billion by 2027.
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Marketing Analytics Software Market Scope
Marketing analytics software market segmentation & scope
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Marketing Analytics Software Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America marketing analytics software market size, by country, 2016-2027 (US$B)
Latin America Marketing Analytics Software Market Share, 2020 & 2027 (US$B)
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