U.S. Makeup Base Market Size & Outlook, 2024-2030
The makeup base market in the United States is expected to reach a projected revenue of US$ 2,890.4 million by 2030. A compound annual growth rate of 3.6% is expected of the United States makeup base market from 2025 to 2030.
Revenue, 2024 (US$M)
$2,328.3
Forecast, 2030 (US$M)
$2,890.4
CAGR, 2025 - 2030
3.6%
Report Coverage
U.S.
U.S. makeup base market, 2018-2030 (US$M)
Related Markets
U.S. makeup base market highlights
- The U.S. makeup base market generated a revenue of USD 2,328.3 million in 2024 and is expected to reach USD 2,890.4 million by 2030.
- The U.S. market is expected to grow at a CAGR of 3.6% from 2025 to 2030.
- In terms of segment, foundation was the largest revenue generating product in 2024.
- Concealer is the most lucrative product segment registering the fastest growth during the forecast period.
Makeup base market data book summary
| Market revenue in 2024 | USD 2,328.3 million |
| Market revenue in 2030 | USD 2,890.4 million |
| Growth rate | 3.6% (CAGR from 2025 to 2030) |
| Largest segment | Foundation |
| Fastest growing segment | Concealer |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Foundation, Concealer, Powder, Primer |
| Key market players worldwide | L'Oreal SA, Shiseido Co Ltd, Lvmh Moet Hennessy Louis Vuitton SE, Coty Inc Class A, The Estee Lauder Companies Inc Class A, AMOREPACIFIC, Unilever PLC, CHANEL |
Other key industry trends
- In terms of revenue, U.S. accounted for 14.8% of the global makeup base market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. makeup base market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 1,986.3 million by 2030.
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Makeup Base Market Scope
Makeup base market segmentation & scope
Makeup Base Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. makeup base market size, by product, 2018-2030 (US$M)
U.S. Makeup Base Market Outlook Share, 2024 & 2030 (US$M)
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