U.S. Makeup Base Market Size & Outlook, 2025-2030
The makeup base market in the United States is expected to reach a projected revenue of US$ 2,890.4 million by 2030. A compound annual growth rate of 3.6% is expected of the United States makeup base market from 2025 to 2030.
Revenue, 2024 (US$M)
$2,328.3
Forecast, 2030 (US$M)
$2,890.4
CAGR, 2025 - 2030
3.6%
Report Coverage
U.S.
Related Markets
U.S. makeup base market highlights
- The U.S. makeup base market generated a revenue of USD 2,328.3 million in 2024 and is expected to reach USD 2,890.4 million by 2030.
- The U.S. market is expected to grow at a CAGR of 3.6% from 2025 to 2030.
- In terms of segment, foundation was the largest revenue generating product in 2024.
- Concealer is the most lucrative product segment registering the fastest growth during the forecast period.
Makeup base market data book summary
| Market revenue in 2024 | USD 2,328.3 million |
| Market revenue in 2030 | USD 2,890.4 million |
| Growth rate | 3.6% (CAGR from 2025 to 2030) |
| Largest segment | Foundation |
| Fastest growing segment | Concealer |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Foundation, Concealer, Powder, Primer |
| Key market players worldwide | L'Oreal SA, Shiseido Co Ltd, Lvmh Moet Hennessy Louis Vuitton SE, Coty Inc Class A, The Estee Lauder Companies Inc Class A, AMOREPACIFIC, Unilever PLC, CHANEL |
Other key industry trends
- In terms of revenue, U.S. accounted for 14.8% of the global makeup base market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. makeup base market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 1,986.3 million by 2030.
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Makeup Base Market Scope
Makeup base market segmentation & scope
Makeup Base Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Mary Kay Global | View profile | 1001-5000 | Addison, Texas, United States, North America | https://www.marykay.com |
| CHANEL | View profile | 10001+ | Neuilly-sur-seine, Ile-de-France, France, Europe | https://www.chanel.com/us/ |
| Avon Products | View profile | 10001+ | London, England, United Kingdom, Europe | https://www.avon.co.in |
| AMOREPACIFIC | View profile | 1001-5000 | Yongsan, Seoul-t'ukpyolsi, South Korea, Asia | https://www.amorepacific.com |
| Lvmh Moet Hennessy Louis Vuitton SE | View profile | 192346 | 22, Avenue Montaigne, Paris, France, 75008 | https://www.lvmh.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Shiseido Co Ltd | View profile | 35859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | http://www.shiseido.co.jp |
| Coty Inc Class A | View profile | 11350 | 350 Fifth Avenue, New York, NY, United States, 10118 | https://www.coty.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
U.S. makeup base market size, by product, 2018-2030 (US$M)
U.S. Makeup Base Market Outlook Share, 2024 & 2030 (US$M)
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