Global Makeup Base Market Size & Outlook, 2024-2030

The makeup base industry worldwide is expected to reach a projected revenue of US$ 19,293.6 million by 2030. A compound annual growth rate of 3.4% is expected of the worldwide makeup base industry from 2025 to 2030.
Revenue, 2024 (US$M)
$15,696.5
Forecast, 2030 (US$M)
$19,293.6
CAGR, 2025 - 2030
3.4%
Report Coverage
Worldwide

Global makeup base market highlights

  • The global makeup base market generated a revenue of USD 15,696.5 million in 2024 and is expected to reach USD 19,293.6 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 3.5% by 2030.
  • In terms of segment, foundation accounted for a revenue of USD 6,379.6 million in 2024.
  • Concealer is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2024.
  • Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.


Global data book summary

Market revenue in 2024USD 15,696.5 million
Market revenue in 2030USD 19,293.6 million
Growth rate3.5% (CAGR from 2024 to 2030)
Largest segmentFoundation
Fastest growing segmentConcealer
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFoundation, Concealer, Powder, Primer


Other key industry trends

  • In terms of revenue, the North America accounted for 28.3% of the global makeup base market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Mexico is the fastest growing regional market and is projected to reach USD 602.7 million by 2030.

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Makeup Base Market Companies

Name Profile # Employees HQ Website

Global makeup base market size, by regions, 2018-2030 (US$M)

Top 10 countries: Makeup base market size, 2024 (US$M)

Global makeup base market share, by product, 2024 & 2030 (%, US$M)

Makeup base market: Opportunity assessment by country

Global makeup base market, by region, 2024 (US$M)

Global makeup base market size, by regions, 2018-2030 (US$M)

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