South Africa Makeup Base Market Size & Outlook, 2024-2030

The makeup base market in South Africa is expected to reach a projected revenue of US$ 530.3 million by 2030. A compound annual growth rate of 3.5% is expected of South Africa makeup base market from 2025 to 2030.
Revenue, 2024 (US$M)
$430.3
Forecast, 2030 (US$M)
$530.3
CAGR, 2025 - 2030
3.5%
Report Coverage
South Africa

South Africa makeup base market highlights

  • The South Africa makeup base market generated a revenue of USD 430.3 million in 2024 and is expected to reach USD 530.3 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 3.5% from 2025 to 2030.
  • In terms of segment, foundation was the largest revenue generating product in 2024.
  • Concealer is the most lucrative product segment registering the fastest growth during the forecast period.


Makeup base market data book summary

Market revenue in 2024USD 430.3 million
Market revenue in 2030USD 530.3 million
Growth rate3.5% (CAGR from 2025 to 2030)
Largest segmentFoundation
Fastest growing segmentConcealer
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFoundation, Concealer, Powder, Primer
Key market players worldwideL'Oreal SA, Shiseido Co Ltd, Lvmh Moet Hennessy Louis Vuitton SE, Coty Inc Class A, The Estee Lauder Companies Inc Class A, AMOREPACIFIC, Unilever PLC, CHANEL


Other key industry trends

  • In terms of revenue, South Africa accounted for 2.7% of the global makeup base market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa makeup base market is projected to lead the regional market in terms of revenue in 2030.
  • Saudi Arabia is the fastest growing regional market in Middle East & Africa and is projected to reach USD 327.5 million by 2030.

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Makeup Base Market Companies

Name Profile # Employees HQ Website

South Africa makeup base market size, by product, 2018-2030 (US$M)

South Africa Makeup Base Market Outlook Share, 2024 & 2030 (US$M)

South Africa makeup base market size, by product, 2018-2030 (US$M)

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