North America Makeup Base Market Size & Outlook, 2024-2030

The makeup base market in North America is expected to reach a projected revenue of US$ 5,479.4 million by 2030. A compound annual growth rate of 3.5% is expected of North America makeup base market from 2025 to 2030.
Revenue, 2024 (US$M)
$4,439.0
Forecast, 2030 (US$M)
$5,479.4
CAGR, 2025 - 2030
3.5%
Report Coverage
North America

North America makeup base market highlights

  • The North America makeup base market generated a revenue of USD 4,439.0 million in 2024.
  • The market is expected to grow at a CAGR of 3.5% from 2025 to 2030.
  • In terms of segment, foundation was the largest revenue generating product in 2024.
  • Concealer is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.


North America data book summary

Market revenue in 2024USD 4,439.0 million
Market revenue in 2030USD 5,479.4 million
Growth rate3.5% (CAGR from 2025 to 2030)
Largest segmentFoundation
Fastest growing segmentConcealer
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFoundation, Concealer, Powder, Primer
Key market players worldwideL'Oreal SA, Shiseido Co Ltd, Lvmh Moet Hennessy Louis Vuitton SE, Coty Inc Class A, The Estee Lauder Companies Inc Class A, AMOREPACIFIC, Unilever PLC, CHANEL


Other key industry trends

  • In terms of revenue, North America region accounted for 28.3% of the global makeup base market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 6,179.8 million by 2030.

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Makeup Base Market Companies

Name Profile # Employees HQ Website

North America makeup base market size, by country, 2018-2030 (US$M)

North America Makeup Base Market Outlook Share, 2024 & 2030 (US$M)

North America makeup base market size, by country, 2018-2030 (US$M)

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