China Luxury Travel Market Size & Outlook, 2025-2030
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China luxury travel market highlights
- The China luxury travel market generated a revenue of USD 94,370.7 million in 2024 and is expected to reach USD 155,572.4 million by 2030.
- The China market is expected to grow at a CAGR of 8.8% from 2025 to 2030.
- In terms of segment, safari & adventure was the largest revenue generating tour in 2024.
- Culinary Travel & Shopping is the most lucrative tour segment registering the fastest growth during the forecast period.
Luxury travel market data book summary
| Market revenue in 2024 | USD 94,370.7 million |
| Market revenue in 2030 | USD 155,572.4 million |
| Growth rate | 8.8% (CAGR from 2025 to 2030) |
| Largest segment | Safari & adventure |
| Fastest growing segment | Culinary Travel & Shopping |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Customized & Private Vacations, Safari & Adventure, Cruises, Yachting and Small Ship Expeditions, Celebration Journeys, Culinary Travel & Shopping, Luxury Trains |
| Key market players worldwide | TUI AG, Butterfield & Robinson, Lindblad Expeditions Holdings Inc, Exodus Travels, Scott Dunn, Abercrombie & Kent, GeoEx (Geographic Expeditions), Micato Safaris |
Other key industry trends
- In terms of revenue, China accounted for 6.4% of the global luxury travel market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China luxury travel market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 131,189.7 million by 2030.
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Luxury Travel Market Scope
Luxury Travel Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Micato Safaris | View profile | 251-500 | New York, New York, United States, North America | http://micato.com |
| GeoEx (Geographic Expeditions) | View profile | 101-250 | San Francisco, California, United States, North America | http://geoex.com |
| Scott Dunn | View profile | 51-100 | London, England, United Kingdom, Europe | https://www.scottdunn.com |
| Abercrombie & Kent | View profile | 5001-10000 | Downers Grove, Illinois, United States, North America | http://www.abercrombiekent.com |
| TUI AG | View profile | 56370 | Karl-Wiechert-Allee 4, Hannover, SN, Germany, 30625 | https://www.tuigroup.com |
| Exodus Travels | View profile | 51-100 | London, England, United Kingdom, Europe | http://www.exodus.co.uk |
| Butterfield & Robinson | View profile | 5001-10000 | Toronto, Ontario, Canada, North America | http://www.butterfield.com/ |
| Lindblad Expeditions Holdings Inc | View profile | 950 | 96 Morton Street, 9th Floor, New York, NY, United States, 10014 | https://www.expeditions.com |
China luxury travel market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to luxury travel market will help companies and investors design strategic landscapes.
Safari & adventure was the largest segment with a revenue share of 35.71% in 2024. Horizon Databook has segmented the China luxury travel market based on customized & private vacations, safari & adventure, cruises, yachting and small ship expeditions, celebration journeys, culinary travel & shopping, luxury trains covering the revenue growth of each sub-segment from 2018 to 2030.
Luxury travel has become a rapidly-growing trend in China over the past few years owing to the continued rise of independent travelers in the country. China accounts for the largest share in the regional market due to the increased spending of Chinese travelers on international trips.
According to the United Nations World Tourism Organization (UNWTO), Chinese tourists spent USD 255 billion overseas in 2019, up from USD 10 billion in 2000. Travel has been the most popular activity among the affluent in China, with an increasing number of tourists traveling further away from the mainland and Hong Kong.
Mushrooming online travel agencies (OTAs) and startups are scrambling to provide the best tools and marketplaces for these independent travelers. This scenario is likely to boost the idea of luxury traveling among consumers in China.
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Target buyers of China luxury travel market databook
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Our clientele includes a mix of luxury travel market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China luxury travel market , including forecasts for subscribers. This country databook contains high-level insights into China luxury travel market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China luxury travel market size, by tour, 2018-2030 (US$M)
China Luxury Travel Market Outlook Share, 2024 & 2030 (US$M)
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