Middle East & Africa Loyalty Management Market Size & Outlook
Related Markets
MEA loyalty management market highlights
- The MEA loyalty management market generated a revenue of USD 936.5 million in 2024.
- The market is expected to grow at a CAGR of 7.7% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2024.
- Service is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 936.5 million |
| Market revenue in 2030 | USD 1,458.2 million |
| Growth rate | 7.7% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Service |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Aimia Inc, Capillary Technologies, International Business Machines Corp, Comarch, Ogilvy, Oracle Corp, Salesforce Inc, SAP SE ADR, Annex Products (Quad Lock), TIBCO |
Other key industry trends
- In terms of revenue, MEA region accounted for 7.8% of the global loyalty management market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 4,606.1 million by 2030.
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Loyalty Management Market Scope
Loyalty Management Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| The Lacek Group | View profile | 251-500 | Minneapolis, Minnesota, United States, North America | http://www.lacek.com |
| Annex Cloud | View profile | 251-500 | Los Angeles, California, United States, North America | http://www.annexcloud.com/ |
| Capillary Technologies | View profile | 251-500 | Bengaluru, Karnataka, India, Asia | http://www.capillarytech.com |
| Aimia Inc | View profile | 18 | 1 University Avenue, Floor 3, Toronto, ON, Canada, M5J 2P1 | https://www.aimia.com |
| Ogilvy | View profile | 10001+ | New York, New York, United States, North America | https://www.ogilvy.com |
| Comarch | View profile | 5001-10000 | Kraków, Malopolskie, Poland, Europe | http://www.comarch.com |
| TIBCO | View profile | 1001-5000 | Palo Alto, California, United States, North America | http://www.tibco.com |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| SAP SE ADR | View profile | 107602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | https://www.sap.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Middle East & Africa loyalty management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to loyalty management market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 60.19% in 2024. Horizon Databook has segmented the Middle East & Africa loyalty management market based on solution, service covering the revenue growth of each sub-segment from 2018 to 2030.
Increasing internet usage in the Middle East and African region, coupled with a significant presence of tech-savvy individuals in the region, is projected to boost the demand for loyalty management solutions. Customers in the MEA have a growing interest in rewards and discounts, encouraging retailers to adopt loyalty programs.
Developed economies such as Saudi Arabia and the UAE are most likely to adopt advanced loyalty programs. Various industries, such as BFSI and transportation, are adopting loyalty programs to enhance customer retention and loyalty.
Intensifying competition in almost every industry is prompting enterprises to embark upon various efforts for customer retention and customer base expansion. Enterprises have realized that launching loyalty programs and rewarding customers with loyalty points, certificates, and discounts can typically strengthen customer relationships.
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Target buyers of Middle East & Africa loyalty management market databook
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Our clientele includes a mix of loyalty management market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa loyalty management market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa loyalty management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA loyalty management market size, by country, 2018-2030 (US$M)
Middle East & Africa Loyalty Management Market Outlook Share, 2024 & 2030 (US$M)
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