Global Loyalty Management Market Size & Outlook, 2025-2030

The global loyalty management market size was estimated at USD 12,066.0 million in 2024 and is projected to reach USD 20,440.4 million by 2030, growing at a CAGR of 8.7% from 2025 to 2030.
Revenue, 2024 (US$M)
$12,066.0
Forecast, 2030 (US$M)
$20,440.4
CAGR, 2025 - 2030
8.7%
Report Coverage
Worldwide

Global loyalty management market highlights

  • The global loyalty management market generated a revenue of USD 12,066.0 million in 2024 and is expected to reach USD 20,440.4 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 9.2% by 2030.
  • In terms of segment, solution accounted for a revenue of USD 6,971.7 million in 2024.
  • Service is the most lucrative component segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 12,066.0 million
Market revenue in 2030USD 20,440.4 million
Growth rate9.2% (CAGR from 2025 to 2030)
Largest segmentSolution
Fastest growing segmentService
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Service

Other key industry trends

  • In terms of revenue, the North America accounted for 33.8% of the global loyalty management market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Canada is the fastest growing regional market and is projected to reach USD 2,095.7 million by 2030.

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Loyalty Management Market Companies

Name Profile # Employees HQ Website
The Lacek Group View profile 251-500 Minneapolis, Minnesota, United States, North America http://www.lacek.com
Annex Cloud View profile 251-500 Los Angeles, California, United States, North America http://www.annexcloud.com/
Capillary Technologies View profile 251-500 Bengaluru, Karnataka, India, Asia http://www.capillarytech.com
Aimia Inc View profile 18 1 University Avenue, Floor 3, Toronto, ON, Canada, M5J 2P1 https://www.aimia.com
Ogilvy View profile 10001+ New York, New York, United States, North America https://www.ogilvy.com
Comarch View profile 5001-10000 Kraków, Malopolskie, Poland, Europe http://www.comarch.com
TIBCO View profile 1001-5000 Palo Alto, California, United States, North America http://www.tibco.com
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
SAP SE ADR View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com

Global loyalty management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to loyalty management market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 57.78% in 2024. Horizon Databook has segmented the Global loyalty management market based on solution, service covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Loyalty Management Component Outlook (Revenue, USD Million, 2018-2030)
    • Solution
      • Channel Loyalty
      • Customer Loyalty
      • Customer Retention
    • Service
  • Global Loyalty Management Deployment Outlook (Revenue, USD Million, 2018-2030)
    • On premise
    • Cloud
  • Global Loyalty Management Organization Size Outlook (Revenue, USD Million, 2018-2030)
    • Small & Medium sized Organizations
    • Large Organizations
  • Global Loyalty Management Application Outlook (Revenue, USD Million, 2018-2030)
    • Transportation
    • IT & Telecommunication
    • BFSI
    • Media & Entertainment
    • Retail & Consumer Goods
    • Hospitality
    • Other Application

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Target buyers of Global loyalty management market databook

  • Our clientele includes a mix of loyalty management market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global loyalty management market , including forecasts for subscribers. This global databook contains high-level insights into Global loyalty management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global loyalty management market size, by regions, 2018-2030 (US$M)

Top 10 countries: Loyalty management market size, 2024 (US$M)

Global loyalty management market share, by component, 2024 & 2030 (%, US$M)

Loyalty management market: Opportunity assessment by country

Global loyalty management market, by region, 2024 (US$M)

Global loyalty management market size, by regions, 2018-2030 (US$M)

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