Australia Loyalty Management Market Size & Outlook

The loyalty management market in Australia is expected to reach a projected revenue of US$ 431.3 million by 2030. A compound annual growth rate of 9.7% is expected of Australia loyalty management market from 2025 to 2030.
Revenue, 2024 (US$M)
$241.4
Forecast, 2030 (US$M)
$431.3
CAGR, 2025 - 2030
9.7%
Report Coverage
Australia

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Australia loyalty management market, 2018-2030 (US$M)

Australia loyalty management market, 2018-2030 (US$M)

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Australia loyalty management market highlights

  • The Australia loyalty management market generated a revenue of USD 241.4 million in 2024 and is expected to reach USD 431.3 million by 2030.
  • The Australia market is expected to grow at a CAGR of 10.2% from 2025 to 2030.
  • In terms of segment, solution was the largest revenue generating component in 2024.
  • Service is the most lucrative component segment registering the fastest growth during the forecast period.


Loyalty management market data book summary

Market revenue in 2024USD 241.4 million
Market revenue in 2030USD 431.3 million
Growth rate10.2% (CAGR from 2025 to 2030)
Largest segmentSolution
Fastest growing segmentService
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Service
Key market players worldwideAimia Inc, Capillary Technologies, International Business Machines Corp, Comarch, Ogilvy, Oracle Corp, Salesforce Inc, SAP SE ADR, Annex Products (Quad Lock), TIBCO


Other key industry trends

  • In terms of revenue, Australia accounted for 2.0% of the global loyalty management market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, India loyalty management market is projected to lead the regional market in terms of revenue in 2030.
  • South Korea is the fastest growing regional market in Asia Pacific and is projected to reach USD 662.2 million by 2030.

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Loyalty Management Market Companies

Name Profile # Employees HQ Website
The Lacek Group View profile 251-500 Minneapolis, Minnesota, United States, North America http://www.lacek.com
Annex Cloud View profile 251-500 Los Angeles, California, United States, North America http://www.annexcloud.com/
Capillary Technologies View profile 251-500 Bengaluru, Karnataka, India, Asia http://www.capillarytech.com
Aimia Inc View profile 18 1 University Avenue, Floor 3, Toronto, ON, Canada, M5J 2P1 https://www.aimia.com
Ogilvy View profile 10001+ New York, New York, United States, North America https://www.ogilvy.com
Comarch View profile 5001-10000 Kraków, Malopolskie, Poland, Europe http://www.comarch.com
TIBCO View profile 1001-5000 Palo Alto, California, United States, North America http://www.tibco.com
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
SAP SE ADR View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com

Australia loyalty management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to loyalty management market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 58.49% in 2024. Horizon Databook has segmented the Australia loyalty management market based on solution, service covering the revenue growth of each sub-segment from 2018 to 2030.


The increasing adoption of cloud services that offer benefits such as scalability, cost-effectiveness, agility, and centralized data platforms is expected to drive the growth of the Australian loyalty management market.

Furthermore, the continued digitalization of the BFSI industry and the shifting focus of end-user companies on strengthening customer retention is driving the market growth. For instance, in October 2024, Slyp Pty Ltd., a loyalty and digital receipts provider in Australia, launched Go Rewards, a mobile app designed as a hub for consumer reward programs and an all-in-one loyalty solution for retailers.

It enables real-time personalized offers at the SKU or category level, supports retail media opportunities with suppliers, and provides benefits like member-only pricing and digital receipts, creating new avenues for customer engagement and marketing.

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Target buyers of Australia loyalty management market databook

  • Our clientele includes a mix of loyalty management market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Australia loyalty management market , including forecasts for subscribers. This country databook contains high-level insights into Australia loyalty management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Australia Component - Loyalty Management Market size, 2024 - 2030 (US$M)

Australia Loyalty Management Market Outlook Share, 2024 & 2030 (US$M)

Australia Component - Loyalty Management Market size, 2024 - 2030 (US$M)

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