South Africa Location-based Advertising Market Size & Outlook
South Africa location-based advertising market, 2018-2030 (US$M)
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South Africa location-based advertising market highlights
- The South Africa location-based advertising market generated a revenue of USD 832.9 million in 2023 and is expected to reach USD 2,566.7 million by 2030.
- The South Africa market is expected to grow at a CAGR of 17.4% from 2024 to 2030.
- In terms of segment, geotargeting was the largest revenue generating component in 2023.
- Beacon Advertising is the most lucrative component segment registering the fastest growth during the forecast period.
Location-based advertising market data book summary
| Market revenue in 2023 | USD 832.9 million |
| Market revenue in 2030 | USD 2,566.7 million |
| Growth rate | 17.4% (CAGR from 2023 to 2030) |
| Largest segment | Geotargeting |
| Fastest growing segment | Beacon Advertising |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Geofencing, Geotargeting, Beacon Advertising, Geoconquesting |
| Key market players worldwide | Meta Platforms Inc Class A, Alphabet Inc Class A, International Business Machines Corp, Yelp Inc Class A, Cidewalk, Enrad AB, Placecast, Four Square Media Services, GroundTruth, Near Intelligence, PlaceIQ, Telenity, Cuebiq |
Other key industry trends
- In terms of revenue, South Africa accounted for 0.7% of the global location-based advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, Saudi Arabia location-based advertising market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 2,566.7 million by 2030.
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Location-based Advertising Market Scope
Location-based Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
South Africa location-based advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to location-based advertising market will help companies and investors design strategic landscapes.
Geotargeting was the largest segment with a revenue share of 38.12% in 2023. Horizon Databook has segmented the South Africa location-based advertising market based on geofencing, geotargeting, beacon advertising, geoconquesting covering the revenue growth of each sub-segment from 2018 to 2030.
- South Africa Location-based Advertising Component Outlook (Revenue, USD Million, 2018-2030)
- Geofencing
- Geotargeting
- Beacon Advertising
- Geoconquesting
- South Africa Location-based Advertising Promotion Type Outlook (Revenue, USD Million, 2018-2030)
- Banner Display/Pop-ups Promotions
- Video Promotion
- Search Result Promotion
- E-Mail and Messages
- Social Media Content Promotion
- Voice Calling Promotion
- South Africa Location-based Advertising Advertisement Type Outlook (Revenue, USD Million, 2018-2030)
- Push Advertising
- Pull Advertising
- South Africa Location-based Advertising Application Outlook (Revenue, USD Million, 2018-2030)
- Retail Outlets
- Public Spaces
- Airports
- Others
- South Africa Location-based Advertising Industry Vertical Outlook (Revenue, USD Million, 2018-2030)
- Retail
- Hospitality
- BFSI
- Education
- Technology & Media
- Transportation & Logistics
- Automotive
- Multimedia & Entertainment
- Others
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Target buyers of South Africa location-based advertising market databook
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Our clientele includes a mix of location-based advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa location-based advertising market , including forecasts for subscribers. This country databook contains high-level insights into South Africa location-based advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa location-based advertising market outlook size, by component, 2018-2030 (US$M)
South Africa Location-based Advertising Market Outlook Share, 2023 & 2030 (US$M)
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