Global Location-based Advertising Market Size & Outlook
Global location-based advertising market, 2018-2030 (US$M)
Related Markets
Global location-based advertising market highlights
- The global location-based advertising market generated a revenue of USD 111,156.0 million in 2023 and is expected to reach USD 296,820.0 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 15.1% by 2030.
- In terms of segment, geofencing accounted for a revenue of USD 41,190.5 million in 2023.
- Beacon Advertising is the most lucrative component segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 111,156.0 million |
| Market revenue in 2030 | USD 296,820.0 million |
| Growth rate | 15.1% (CAGR from 2023 to 2030) |
| Largest segment | Geofencing |
| Fastest growing segment | Beacon Advertising |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Geofencing, Geotargeting, Beacon Advertising, Geoconquesting |
Other key industry trends
- In terms of revenue, the North America accounted for 34.3% of the global location-based advertising market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Germany is the fastest growing regional market and is projected to reach USD 12,645.1 million by 2030.
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Location-based Advertising Market Scope
Location-based Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global location-based advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to location-based advertising market will help companies and investors design strategic landscapes.
Geofencing was the largest segment with a revenue share of 37.06% in 2023. Horizon Databook has segmented the Global location-based advertising market based on geofencing, geotargeting, beacon advertising, geoconquesting covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Location-based Advertising Component Outlook (Revenue, USD Million, 2018-2030)
- Geofencing
- Geotargeting
- Beacon Advertising
- Geoconquesting
- Global Location-based Advertising Promotion Type Outlook (Revenue, USD Million, 2018-2030)
- Banner Display/Pop-ups Promotions
- Video Promotion
- Search Result Promotion
- E-Mail and Messages
- Social Media Content Promotion
- Voice Calling Promotion
- Global Location-based Advertising Advertisement Type Outlook (Revenue, USD Million, 2018-2030)
- Push Advertising
- Pull Advertising
- Global Location-based Advertising Application Outlook (Revenue, USD Million, 2018-2030)
- Retail Outlets
- Public Spaces
- Airports
- Others
- Global Location-based Advertising Industry Vertical Outlook (Revenue, USD Million, 2018-2030)
- Retail
- Hospitality
- BFSI
- Education
- Technology & Media
- Transportation & Logistics
- Automotive
- Multimedia & Entertainment
- Others
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Global location-based advertising market databook
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Our clientele includes a mix of location-based advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global location-based advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global location-based advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global location-based advertising market outlook size, by region, 2018-2030 (US$M)
Top 10 countries: Location-based advertising market size, 2023 (US$M)
Global location-based advertising market share, by component, 2023 & 2030 (%, US$M)
Location-based advertising market: Opportunity assessment by country
Global location-based advertising market, by region, 2023 (US$M)
Related regional statistics
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