Italy Location-based Advertising Market Size & Outlook
Italy location-based advertising market, 2018-2030 (US$M)
Related Markets
Italy location-based advertising market highlights
- The Italy location-based advertising market generated a revenue of USD 3,256.9 million in 2023 and is expected to reach USD 9,148.3 million by 2030.
- The Italy market is expected to grow at a CAGR of 15.9% from 2024 to 2030.
- In terms of segment, geofencing was the largest revenue generating component in 2023.
- Beacon Advertising is the most lucrative component segment registering the fastest growth during the forecast period.
Location-based advertising market data book summary
| Market revenue in 2023 | USD 3,256.9 million |
| Market revenue in 2030 | USD 9,148.3 million |
| Growth rate | 15.9% (CAGR from 2023 to 2030) |
| Largest segment | Geofencing |
| Fastest growing segment | Beacon Advertising |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Geofencing, Geotargeting, Beacon Advertising, Geoconquesting |
| Key market players worldwide | Meta Platforms Inc Class A, Alphabet Inc Class A, International Business Machines Corp, Yelp Inc Class A, Cidewalk, Enrad AB, Placecast, Four Square Media Services, GroundTruth, Near Intelligence, PlaceIQ, Telenity, Cuebiq |
Other key industry trends
- In terms of revenue, Italy accounted for 2.9% of the global location-based advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK location-based advertising market is projected to lead the regional market in terms of revenue in 2030.
- Spain is the fastest growing regional market in Europe and is projected to reach USD 7,912.0 million by 2030.
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Location-based Advertising Market Scope
Location-based Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Italy location-based advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to location-based advertising market will help companies and investors design strategic landscapes.
Geofencing was the largest segment with a revenue share of 37.71% in 2023. Horizon Databook has segmented the Italy location-based advertising market based on geofencing, geotargeting, beacon advertising, geoconquesting covering the revenue growth of each sub-segment from 2018 to 2030.
- Italy Location-based Advertising Component Outlook (Revenue, USD Million, 2018-2030)
- Geofencing
- Geotargeting
- Beacon Advertising
- Geoconquesting
- Italy Location-based Advertising Promotion Type Outlook (Revenue, USD Million, 2018-2030)
- Banner Display/Pop-ups Promotions
- Video Promotion
- Search Result Promotion
- E-Mail and Messages
- Social Media Content Promotion
- Voice Calling Promotion
- Italy Location-based Advertising Advertisement Type Outlook (Revenue, USD Million, 2018-2030)
- Push Advertising
- Pull Advertising
- Italy Location-based Advertising Application Outlook (Revenue, USD Million, 2018-2030)
- Retail Outlets
- Public Spaces
- Airports
- Others
- Italy Location-based Advertising Industry Vertical Outlook (Revenue, USD Million, 2018-2030)
- Retail
- Hospitality
- BFSI
- Education
- Technology & Media
- Transportation & Logistics
- Automotive
- Multimedia & Entertainment
- Others
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Target buyers of Italy location-based advertising market databook
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Our clientele includes a mix of location-based advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Italy location-based advertising market , including forecasts for subscribers. This country databook contains high-level insights into Italy location-based advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Italy location-based advertising market outlook size, by component, 2018-2030 (US$M)
Italy Location-based Advertising Market Outlook Share, 2023 & 2030 (US$M)
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