U.S. Licensed Sports Merchandise Market Size & Outlook
U.S. licensed sports merchandise market, 2018-2030 (US$M)
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U.S. licensed sports merchandise market highlights
- The U.S. licensed sports merchandise market generated a revenue of USD 15,186.7 million in 2022 and is expected to reach USD 22,572.8 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.1% from 2023 to 2030.
- In terms of segment, toys and games was the largest revenue generating product in 2022.
- Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
Licensed sports merchandise market data book summary
| Market revenue in 2022 | USD 15,186.7 million |
| Market revenue in 2030 | USD 22,572.8 million |
| Growth rate | 5.1% (CAGR from 2022 to 2030) |
| Largest segment | Toys and games |
| Fastest growing segment | Sports Footwear |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Sports Apparel, Sports Footwear, Toys and Games |
| Key market players worldwide | VF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic |
Other key industry trends
- In terms of revenue, U.S. accounted for 45.4% of the global licensed sports merchandise market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. licensed sports merchandise market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 22,572.8 million by 2030.
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Licensed Sports Merchandise Market Scope
Licensed Sports Merchandise Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. licensed sports merchandise market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed sports merchandise market will help companies and investors design strategic landscapes.
Toys and games was the largest segment with a revenue share of 30.74% in 2022. Horizon Databook has segmented the U.S. licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2018 to 2030.
The U.S. is one of the largest sports merchandise markets in the world. The country is home to major sports leagues like the NFL, the NBA, MLB, and the NHL, which have massive fan bases. The widespread popularity of these leagues drives the demand for licensed merchandise associated with the teams and players, including jerseys, caps, and other fan apparel.
The rise of athleisure wear has significantly influenced the demand for sports apparel and footwear in the U.S. Athleisure combines athletic wear with everyday fashion, allowing people to sport a casual and comfortable style while incorporating elements of sports apparel into their daily wardrobe.
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Target buyers of U.S. licensed sports merchandise market databook
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Our clientele includes a mix of licensed sports merchandise market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. licensed sports merchandise market , including forecasts for subscribers. This country databook contains high-level insights into U.S. licensed sports merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. licensed sports merchandise market report size, by product, 2018-2030 (US$M)
U.S. Licensed Sports Merchandise Market Outlook Share, 2022 & 2030 (US$M)
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