Global Licensed Sports Merchandise Market Size & Outlook

The licensed sports merchandise industry worldwide is expected to reach a projected revenue of US$ 48,996.2 million by 2030. A compound annual growth rate of 4.9% is expected of the worldwide licensed sports merchandise industry from 2023 to 2030.
Revenue, 2022 (US$M)
$33,484.1
Forecast, 2030 (US$M)
$48,996.2
CAGR, 2023 - 2030
4.9%
Report Coverage
Worldwide

Global licensed sports merchandise market highlights

  • The global licensed sports merchandise market generated a revenue of USD 33,484.1 million in 2022 and is expected to reach USD 48,996.2 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 4.9% by 2030.
  • In terms of segment, toys and games accounted for a revenue of USD 10,080.0 million in 2022.
  • Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2022.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 33,484.1 million
Market revenue in 2030USD 48,996.2 million
Growth rate4.9% (CAGR from 2022 to 2030)
Largest segmentToys and games
Fastest growing segmentSports Footwear
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Apparel, Sports Footwear, Toys and Games

Other key industry trends

  • In terms of revenue, the North America accounted for 51.6% of the global licensed sports merchandise market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, South Africa is the fastest growing regional market and is projected to reach USD 313.7 million by 2030.

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Licensed Sports Merchandise Market Companies

Name Profile # Employees HQ Website

Global licensed sports merchandise market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed sports merchandise market will help companies and investors design strategic landscapes.


Toys and games was the largest segment with a revenue share of 30.1% in 2022. Horizon Databook has segmented the Global licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Licensed Sports Merchandise Product Outlook (Revenue, USD Million, 2018-2030)
    • Sports Apparel
      • T-Shirts and Tops
        • Collegiate Sports Apparel
        • Non-Collegiate Sports Apparel
      • Sweatshirts and Hoodies
        • Collegiate Sports Apparel
        • Non-Collegiate Sports Apparel
      • Jackets
        • Collegiate Sports Apparel
        • Non-Collegiate Sports Apparel
      • Bottomwear
        • Collegiate Sports Apparel
        • Non-Collegiate Sports Apparel
      • Others
        • Collegiate Sports Apparel
        • Non-Collegiate Sports Apparel
    • Sports Footwear
    • Toys and Games
    • Others
  • Global Licensed Sports Merchandise Distribution channel Outlook (Revenue, USD Million, 2018-2030)
    • Online
    • Offline
      • Supermarkets and Hypermarkets
      • Specialty Stores
      • Campus Bootstores
      • Others

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Target buyers of Global licensed sports merchandise market databook

  • Our clientele includes a mix of licensed sports merchandise market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global licensed sports merchandise market , including forecasts for subscribers. This global databook contains high-level insights into Global licensed sports merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global licensed sports merchandise market report size, by regions, 2018-2030 (US$M)

Top 10 countries: Licensed sports merchandise market report size, 2022 (US$M)

Global licensed sports merchandise market report share, by product, 2022 & 2030 (%, US$M)

Licensed sports merchandise market: Opportunity assessment by country

Global licensed sports merchandise market, by region, 2022 (US$M)

Global licensed sports merchandise market report size, by regions, 2018-2030 (US$M)

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