South Africa Licensed Sports Merchandise Market Size & Outlook

The licensed sports merchandise market in South Africa is expected to reach a projected revenue of US$ 313.7 million by 2030. A compound annual growth rate of 3.6% is expected of South Africa licensed sports merchandise market from 2023 to 2030.
Revenue, 2022 (US$M)
$236.1
Forecast, 2030 (US$M)
$313.7
CAGR, 2023 - 2030
3.6%
Report Coverage
South Africa

South Africa licensed sports merchandise market highlights

  • The South Africa licensed sports merchandise market generated a revenue of USD 236.1 million in 2022 and is expected to reach USD 313.7 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 3.6% from 2023 to 2030.
  • In terms of segment, sports apparel was the largest revenue generating product in 2022.
  • Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.


Licensed sports merchandise market data book summary

Market revenue in 2022USD 236.1 million
Market revenue in 2030USD 313.7 million
Growth rate3.6% (CAGR from 2022 to 2030)
Largest segmentSports apparel
Fastest growing segmentSports Footwear
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Apparel, Sports Footwear, Toys and Games
Key market players worldwideVF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic


Other key industry trends

  • In terms of revenue, South Africa accounted for 0.7% of the global licensed sports merchandise market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa licensed sports merchandise market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 313.7 million by 2030.

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Licensed Sports Merchandise Market Companies

Name Profile # Employees HQ Website

South Africa licensed sports merchandise market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed sports merchandise market will help companies and investors design strategic landscapes.


Sports apparel was the largest segment with a revenue share of 40.24% in 2022. Horizon Databook has segmented the South Africa licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2018 to 2030.


South Africa has a deep-rooted passion for sports, particularly football (soccer) and rugby. The country's love for these sports drives the demand for licensed merchandise associated with local teams and international leagues.

South Africa's success in international sporting events, such as the Rugby World Cup and the Africa Cup of Nations in football, has generated increased enthusiasm and support for national teams. This success translates into higher demand for licensed merchandise, allowing fans to show their allegiance and pride.

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Target buyers of South Africa licensed sports merchandise market databook

  • Our clientele includes a mix of licensed sports merchandise market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa licensed sports merchandise market , including forecasts for subscribers. This country databook contains high-level insights into South Africa licensed sports merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa licensed sports merchandise market report size, by product, 2018-2030 (US$M)

South Africa Licensed Sports Merchandise Market Outlook Share, 2022 & 2030 (US$M)

South Africa licensed sports merchandise market report size, by product, 2018-2030 (US$M)

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