Middle East & Africa Licensed Sports Merchandise Market Size & Outlook
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MEA licensed sports merchandise market highlights
- The MEA licensed sports merchandise market generated a revenue of USD 989.1 million in 2022.
- The market is expected to grow at a CAGR of 3.4% from 2023 to 2030.
- In terms of segment, sports apparel was the largest revenue generating product in 2022.
- Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.
MEA data book summary
| Market revenue in 2022 | USD 989.1 million |
| Market revenue in 2030 | USD 1,293.5 million |
| Growth rate | 3.4% (CAGR from 2022 to 2030) |
| Largest segment | Sports apparel |
| Fastest growing segment | Sports Footwear |
| Historical data covered | 2018 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Sports Apparel, Sports Footwear, Toys and Games |
| Key market players worldwide | VF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic |
Other key industry trends
- In terms of revenue, MEA region accounted for 3.0% of the global licensed sports merchandise market in 2022.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 8,187.3 million by 2030.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Licensed Sports Merchandise Market Scope
Licensed Sports Merchandise Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Kynetic | View profile | 501-1000 | Conshohocken, Pennsylvania, United States, North America | http://www.kynetic.com |
| G-III Apparel Group Ltd | View profile | 4600 | 512 Seventh Avenue, New York, NY, United States, 10018 | https://www.g-iii.com |
| MASH Holdings Japan | View profile | - | Tokyo, Tokyo, Japan, Asia | http://www.mash-holdings.com/ |
| Dick's Sporting Goods Inc | View profile | 55500 | 345 Court Street, Coraopolis, PA, United States, 15108 | https://www.dickssportinggoods.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Puma SE | View profile | 21164 | Puma Way 1, Herzogenaurach, BY, Germany, 91074 | https://www.puma.com |
| Adidas AG | View profile | 59030 | Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 | https://www.adidas-group.com |
| Nike Inc Class B | View profile | 83700 | One Bowerman Drive, Beaverton, OR, United States, 97005-6453 | https://www.nike.com |
| VF Corp | View profile | 33000 | 1551 Wewatta Street, Denver, CO, United States, 80202 | https://www.vfc.com |
| Under Armour Inc Class A | View profile | 14800 | 1020 Hull Street, Baltimore, MD, United States, 21230 | https://www.underarmour.com |
Middle East & Africa licensed sports merchandise market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed sports merchandise market will help companies and investors design strategic landscapes.
Sports apparel was the largest segment with a revenue share of 38.37% in 2024. Horizon Databook has segmented the Middle East & Africa licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2018 to 2030.
The licensed sports merchandise market in the Middle East and Africa is witnessing a substantial surge in popularity driven by the increasing enthusiasm for sports, notably football, cricket, basketball, and motorsports.
This growing interest has created a significant demand for sports-related merchandise. Fans and supporters seek apparel, accessories, and memorabilia associated with their favorite sports and teams, contributing to the growth and development of the sports merchandise market in the region.
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Target buyers of Middle East & Africa licensed sports merchandise market databook
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Our clientele includes a mix of licensed sports merchandise market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa licensed sports merchandise market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa licensed sports merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA licensed sports merchandise market report size, by country, 2018-2030 (US$M)
Middle East & Africa Licensed Sports Merchandise Market Outlook Share, 2024 & 2030 (US$M)
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