Middle East & Africa Licensed Sports Merchandise Market Size & Outlook

The licensed sports merchandise market in Middle East & Africa is expected to reach a projected revenue of US$ 1,293.5 million by 2030. A compound annual growth rate of 3.7% is expected of Middle East & Africa licensed sports merchandise market from 2025 to 2030.
Revenue, 2024 (US$M)
$1,045.5
Forecast, 2030 (US$M)
$1,293.5
CAGR, 2025 - 2030
3.7%
Report Coverage
Middle East & Africa

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Middle East & Africa licensed sports merchandise market, 2018-2030 (US$M)

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MEA licensed sports merchandise market highlights

  • The MEA licensed sports merchandise market generated a revenue of USD 989.1 million in 2022.
  • The market is expected to grow at a CAGR of 3.4% from 2023 to 2030.
  • In terms of segment, sports apparel was the largest revenue generating product in 2022.
  • Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 989.1 million
Market revenue in 2030USD 1,293.5 million
Growth rate3.4% (CAGR from 2022 to 2030)
Largest segmentSports apparel
Fastest growing segmentSports Footwear
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Apparel, Sports Footwear, Toys and Games
Key market players worldwideVF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic


Other key industry trends

  • In terms of revenue, MEA region accounted for 3.0% of the global licensed sports merchandise market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 8,187.3 million by 2030.

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Licensed Sports Merchandise Market Companies

Name Profile # Employees HQ Website
Kynetic View profile 501-1000 Conshohocken, Pennsylvania, United States, North America http://www.kynetic.com
G-III Apparel Group Ltd View profile 4600 512 Seventh Avenue, New York, NY, United States, 10018 https://www.g-iii.com
MASH Holdings Japan View profile - Tokyo, Tokyo, Japan, Asia http://www.mash-holdings.com/
Dick's Sporting Goods Inc View profile 55500 345 Court Street, Coraopolis, PA, United States, 15108 https://www.dickssportinggoods.com
Hanesbrands Inc View profile 48000 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 https://www.hanes.com
Puma SE View profile 21164 Puma Way 1, Herzogenaurach, BY, Germany, 91074 https://www.puma.com
Adidas AG View profile 59030 Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 https://www.adidas-group.com
Nike Inc Class B View profile 83700 One Bowerman Drive, Beaverton, OR, United States, 97005-6453 https://www.nike.com
VF Corp View profile 33000 1551 Wewatta Street, Denver, CO, United States, 80202 https://www.vfc.com
Under Armour Inc Class A View profile 14800 1020 Hull Street, Baltimore, MD, United States, 21230 https://www.underarmour.com

Middle East & Africa licensed sports merchandise market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed sports merchandise market will help companies and investors design strategic landscapes.


Sports apparel was the largest segment with a revenue share of 38.37% in 2024. Horizon Databook has segmented the Middle East & Africa licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2018 to 2030.


The licensed sports merchandise market in the Middle East and Africa is witnessing a substantial surge in popularity driven by the increasing enthusiasm for sports, notably football, cricket, basketball, and motorsports.

This growing interest has created a significant demand for sports-related merchandise. Fans and supporters seek apparel, accessories, and memorabilia associated with their favorite sports and teams, contributing to the growth and development of the sports merchandise market in the region.

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Target buyers of Middle East & Africa licensed sports merchandise market databook

  • Our clientele includes a mix of licensed sports merchandise market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa licensed sports merchandise market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa licensed sports merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA licensed sports merchandise market report size, by country, 2018-2030 (US$M)

Middle East & Africa Licensed Sports Merchandise Market Outlook Share, 2024 & 2030 (US$M)

MEA licensed sports merchandise market report size, by country, 2018-2030 (US$M)

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