Europe Licensed Sports Merchandise Market Size & Outlook

The licensed sports merchandise market in Europe is expected to reach a projected revenue of US$ 11,783.6 million by 2030. A compound annual growth rate of 4.7% is expected of Europe licensed sports merchandise market from 2023 to 2030.
Revenue, 2022 (US$M)
$8,147.7
Forecast, 2030 (US$M)
$11,783.6
CAGR, 2023 - 2030
4.7%
Report Coverage
Europe

Europe licensed sports merchandise market highlights

  • The Europe licensed sports merchandise market generated a revenue of USD 8,147.7 million in 2022.
  • The market is expected to grow at a CAGR of 4.7% from 2023 to 2030.
  • In terms of segment, toys and games was the largest revenue generating product in 2022.
  • Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2023 to 2030.


Europe data book summary

Market revenue in 2022USD 8,147.7 million
Market revenue in 2030USD 11,783.6 million
Growth rate4.7% (CAGR from 2022 to 2030)
Largest segmentToys and games
Fastest growing segmentSports Footwear
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Apparel, Sports Footwear, Toys and Games
Key market players worldwideVF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic


Other key industry trends

  • In terms of revenue, Europe region accounted for 24.3% of the global licensed sports merchandise market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 8,187.3 million by 2030.

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Licensed Sports Merchandise Market Companies

Name Profile # Employees HQ Website

Europe licensed sports merchandise market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed sports merchandise market will help companies and investors design strategic landscapes.


Toys and games was the largest segment with a revenue share of 31.13% in 2022. Horizon Databook has segmented the Europe licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2018 to 2030.


The licensed sports merchandise market in Europe is primarily driven by several key factors. Firstly, the growing popularity and widespread appeal of sports across the region play a significant role.

Sports such as football (soccer), rugby, basketball, and Formula 1 enjoy a massive fan base in Europe, leading to a high demand for licensed merchandise associated with these sports.

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Target buyers of Europe licensed sports merchandise market databook

  • Our clientele includes a mix of licensed sports merchandise market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe licensed sports merchandise market , including forecasts for subscribers. This continent databook contains high-level insights into Europe licensed sports merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe licensed sports merchandise market report size, by country, 2018-2030 (US$M)

Europe Licensed Sports Merchandise Market Outlook Share, 2022 & 2030 (US$M)

Europe licensed sports merchandise market report size, by country, 2018-2030 (US$M)

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