China Licensed Sports Merchandise Market Size & Outlook
China licensed sports merchandise market, 2018-2030 (US$M)
Related Markets
China licensed sports merchandise market highlights
- The China licensed sports merchandise market generated a revenue of USD 2,112.1 million in 2022 and is expected to reach USD 3,253.6 million by 2030.
- The China market is expected to grow at a CAGR of 5.5% from 2023 to 2030.
- In terms of segment, toys and games was the largest revenue generating product in 2022.
- Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
Licensed sports merchandise market data book summary
| Market revenue in 2022 | USD 2,112.1 million |
| Market revenue in 2030 | USD 3,253.6 million |
| Growth rate | 5.5% (CAGR from 2022 to 2030) |
| Largest segment | Toys and games |
| Fastest growing segment | Sports Footwear |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Sports Apparel, Sports Footwear, Toys and Games |
| Key market players worldwide | VF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic |
Other key industry trends
- In terms of revenue, China accounted for 6.3% of the global licensed sports merchandise market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China licensed sports merchandise market is projected to lead the regional market in terms of revenue in 2030.
- China is the fastest growing regional market in Asia Pacific and is projected to reach USD 3,253.6 million by 2030.
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Licensed Sports Merchandise Market Scope
Licensed Sports Merchandise Market Companies
| Name | Profile | # Employees | HQ | Website |
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China licensed sports merchandise market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed sports merchandise market will help companies and investors design strategic landscapes.
Toys and games was the largest segment with a revenue share of 40.09% in 2022. Horizon Databook has segmented the China licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2018 to 2030.
The licensed sports merchandise market in China is being driven by several key factors. There is a growing fan base for various sports, both domestic and international, in the country. Chinese consumers are increasingly interested in sports such as basketball, soccer, tennis, and Formula 1.
This rising interest has created a significant demand for licensed merchandise associated with these sports. In February 2021, Fanatics, announced plans to launch a 50-50 joint venture in China with Hillhouse Capital. Named Fanatics China, it will be responsible for acquiring and managing sports licenses in China, as well as developing and operating a retail platform for sports merchandise.
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Target buyers of China licensed sports merchandise market databook
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Our clientele includes a mix of licensed sports merchandise market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China licensed sports merchandise market , including forecasts for subscribers. This country databook contains high-level insights into China licensed sports merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China licensed sports merchandise market report size, by product, 2018-2030 (US$M)
China Licensed Sports Merchandise Market Outlook Share, 2022 & 2030 (US$M)
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