Brazil Licensed Sports Merchandise Market Size & Outlook

The licensed sports merchandise market in Brazil is expected to reach a projected revenue of US$ 978.5 million by 2030. A compound annual growth rate of 4.1% is expected of Brazil licensed sports merchandise market from 2023 to 2030.
Revenue, 2022 (US$M)
$706.8
Forecast, 2030 (US$M)
$978.5
CAGR, 2023 - 2030
4.1%
Report Coverage
Brazil

Brazil licensed sports merchandise market highlights

  • The Brazil licensed sports merchandise market generated a revenue of USD 706.8 million in 2022 and is expected to reach USD 978.5 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 4.1% from 2023 to 2030.
  • In terms of segment, sports apparel was the largest revenue generating product in 2022.
  • Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.


Licensed sports merchandise market data book summary

Market revenue in 2022USD 706.8 million
Market revenue in 2030USD 978.5 million
Growth rate4.1% (CAGR from 2022 to 2030)
Largest segmentSports apparel
Fastest growing segmentSports Footwear
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Apparel, Sports Footwear, Toys and Games
Key market players worldwideVF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic


Other key industry trends

  • In terms of revenue, Brazil accounted for 2.1% of the global licensed sports merchandise market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil licensed sports merchandise market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 978.5 million by 2030.

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Licensed Sports Merchandise Market Companies

Name Profile # Employees HQ Website

Brazil licensed sports merchandise market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed sports merchandise market will help companies and investors design strategic landscapes.


Sports apparel was the largest segment with a revenue share of 36.64% in 2022. Horizon Databook has segmented the Brazil licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2018 to 2030.


The Brazilian sports merchandise market is heavily influenced by the nation's deep-rooted passion for football. Brazil is home to a diverse array of football clubs that form the backbone of its rich football culture.

Some of the prominent clubs in the country include Flamengo, Palmira's, Santos, São Paulo FC, Corinthians, Grêmio, International, Cruzeiro, Atlético Mineiro, Vasco da Gama, Fulminans, and Bota Fogo, among others.

The demand for merchandise associated with football clubs and the national team remains strong. Fans express their support by purchasing jerseys, scarves, hats, and other merchandise featuring their favorite teams.

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Target buyers of Brazil licensed sports merchandise market databook

  • Our clientele includes a mix of licensed sports merchandise market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil licensed sports merchandise market , including forecasts for subscribers. This country databook contains high-level insights into Brazil licensed sports merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil licensed sports merchandise market report size, by product, 2018-2030 (US$M)

Brazil Licensed Sports Merchandise Market Outlook Share, 2022 & 2030 (US$M)

Brazil licensed sports merchandise market report size, by product, 2018-2030 (US$M)

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