U.S. Intimate Lingerie Market Size & Outlook, 2022-2030
U.S. intimate lingerie market, 2017-2030 (US$M)
Related Markets
U.S. intimate lingerie market highlights
- The U.S. intimate lingerie market generated a revenue of USD 3,367.0 million in 2022 and is expected to reach USD 6,553.8 million by 2030.
- The U.S. market is expected to grow at a CAGR of 8.7% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
Intimate lingerie market data book summary
| Market revenue in 2022 | USD 3,367.0 million |
| Market revenue in 2030 | USD 6,553.8 million |
| Growth rate | 8.7% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, U.S. accounted for 24.3% of the global intimate lingerie market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 6,553.8 million by 2030.
Briefs was the largest segment with a revenue share of 57.81% in 2022. Horizon Databook has segmented the U.S. intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
The U.S. is widely considered the largest intimate lingerie market in the world. The country has a significant consumer base and a robust lingerie industry, comprising both domestic and international brands. The U.S. has a diverse population with varying preferences and demands, leading to a vibrant market that offers a wide range of lingerie options to cater to different styles, sizes, and body types.
Consumers in the U.S. prefer brands that promote female empowerment and inclusivity. According to Euromonitor International, Skims’ fit everybody bras are sold in a range of sizes from XXS to 4XL and in around 20 colors or shades, thus propelling the market for intimate lingerie. Changing fashion trends influence the lingerie market, with consumers seeking stylish and on-trend designs that can be incorporated into their daily fashion choices.
Lingerie is no longer solely functional but is also seen as a fashion statement, encouraging consumers to explore new styles and experiment with different looks. Additionally, the U.S. market is characterized by strong retail infrastructure, e-commerce penetration, and a culture that embraces fashion and self-expression. These factors contribute to the U.S. holding a prominent position as the largest intimate lingerie market globally.
Key Regions: Brazil , UK , Japan , South Africa , Canada
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. intimate lingerie market size, by product, 2017-2030 (US$M)
U.S. Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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