Global Intimate Lingerie Market Size & Outlook

Briefs was the largest segment with a revenue share of 56.87% in 2022. Horizon Databook has segmented the Global intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.

There has been a significant shift in societal attitudes toward body positivity and self-acceptance. This has resulted in increased awareness and acceptance of diverse body types and sizes. Consumers now seek intimate lingerie that embraces their individuality, supports their body shape, and promotes self confidence. Body positivity has compelled lingerie brands to expand their size ranges and offer a more inclusive range of products.

Body positivity has urged lingerie brands to feature a diverse range of models in their advertising campaigns. This shift from traditional beauty standards and embracing diverse body shapes, sizes, ages, and ethnicities has resonated with consumers. Body positivity encourages individuals to embrace their bodies and express themselves freely. This newfound self-acceptance has translated into a desire for lingerie that reflects personal style and individuality. Consumers seek lingerie that aligns with their unique preferences, whether it be vibrant colors, bold patterns, or unconventional designs.