Market revenue in 2022 | USD 214.5 million |
Market revenue in 2030 | USD 427.6 million |
Growth rate | 9% (CAGR from 2022 to 2030) |
Largest segment | Briefs |
Fastest growing segment | Shapewear |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Briefs, Bras, Shapewear |
Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Briefs was the largest segment with a revenue share of 56.18% in 2022. Horizon Databook has segmented the South Korea intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
One key factor driving the growth of the intimate lingerie market in South Korea is the changing social attitudes towards lingerie. Traditionally, lingerie was considered a taboo subject, but with the influence of global fashion trends and increasing exposure to international media, South Koreans have become more open to discussing and embracing lingerie as a fashion statement.
This cultural shift has paved the way for increased demand and acceptance of intimate lingerie products. South Korean consumers also have a strong emphasis on quality and aesthetics. They value well fitting and comfortable lingerie that enhances their body shape and complements their outfits.
As a result, there is a growing demand for lingerie brands that prioritize both style and functionality. Domestic and international lingerie brands in South Korea focus on offering a diverse range of sizes, designs, and materials to cater to the diverse needs of consumers.
Key Regions: Brazil , U.S. , UK , Japan , South Africa
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