South Korea Intimate Lingerie Market Size & Outlook

The intimate lingerie market in South Korea is expected to reach a projected revenue of US$ 427.6 million by 2030. A compound annual growth rate of 9% is expected of South Korea intimate lingerie market from 2023 to 2030.
Revenue, 2022 (US$M)
$214.5
Forecast, 2030 (US$M)
$427.6
CAGR, 2023 - 2030
9%
Report Coverage
South Korea

South Korea intimate lingerie market highlights

  • The South Korea intimate lingerie market generated a revenue of USD 214.5 million in 2022 and is expected to reach USD 427.6 million by 2030.
  • The South Korea market is expected to grow at a CAGR of 9% from 2023 to 2030.
  • In terms of segment, briefs was the largest revenue generating product in 2022.
  • Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.


Intimate lingerie market data book summary

Market revenue in 2022USD 214.5 million
Market revenue in 2030USD 427.6 million
Growth rate9% (CAGR from 2022 to 2030)
Largest segmentBriefs
Fastest growing segmentShapewear
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Bras, Shapewear
Key market players worldwideVictoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori


Other key industry trends

  • In terms of revenue, South Korea accounted for 1.5% of the global intimate lingerie market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,694.1 million by 2030.

Briefs was the largest segment with a revenue share of 56.18% in 2022. Horizon Databook has segmented the South Korea intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.


One key factor driving the growth of the intimate lingerie market in South Korea is the changing social attitudes towards lingerie. Traditionally, lingerie was considered a taboo subject, but with the influence of global fashion trends and increasing exposure to international media, South Koreans have become more open to discussing and embracing lingerie as a fashion statement.

This cultural shift has paved the way for increased demand and acceptance of intimate lingerie products. South Korean consumers also have a strong emphasis on quality and aesthetics. They value well fitting and comfortable lingerie that enhances their body shape and complements their outfits.

As a result, there is a growing demand for lingerie brands that prioritize both style and functionality. Domestic and international lingerie brands in South Korea focus on offering a diverse range of sizes, designs, and materials to cater to the diverse needs of consumers.

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Intimate Lingerie Market Scope

Intimate lingerie market segmentation & scope

Intimate Lingerie Market Companies

Name Profile # Employees HQ Website

South Korea intimate lingerie market size, by product, 2017-2030 (US$M)

South Korea Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)

South Korea intimate lingerie market size, by product, 2017-2030 (US$M)

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