South Africa Intimate Lingerie Market Size & Outlook
South Africa intimate lingerie market, 2017-2030 (US$M)
Related Markets
South Africa intimate lingerie market highlights
- The South Africa intimate lingerie market generated a revenue of USD 378.8 million in 2022 and is expected to reach USD 749.3 million by 2030.
- The South Africa market is expected to grow at a CAGR of 8.9% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
Intimate lingerie market data book summary
| Market revenue in 2022 | USD 378.8 million |
| Market revenue in 2030 | USD 749.3 million |
| Growth rate | 8.9% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, South Africa accounted for 2.7% of the global intimate lingerie market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 749.3 million by 2030.
Briefs was the largest segment with a revenue share of 56.1% in 2022. Horizon Databook has segmented the South Africa intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
Many emerging and new-age brands are introducing different kinds of intimate lingerie products in the country. Local and startup companies like Fleur Intimates, Nude Wear, among others are recognizing the demand and expanding their product offerings in the region, making them more accessible to the female population. In November 2020, Magic Body fashion, a Dutch brand known for its underwear and shapewear, expanded its availability to the South African market.
This expansion has been made possible through a partnership with PDL Distributors, a local importer and distributor of international lingerie and swimwear brands. The influence of global fashion trends and the media has played a significant role in popularizing intimate lingerie in South Africa. Customers in South Africa are also exposed to international brands and styles through social media platforms and fashion magazines, further driving product demand.
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
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South Africa intimate lingerie market size, by product, 2017-2030 (US$M)
South Africa Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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