Market revenue in 2022 | USD 56.5 million |
Market revenue in 2030 | USD 103.1 million |
Growth rate | 7.8% (CAGR from 2022 to 2030) |
Largest segment | Briefs |
Fastest growing segment | Shapewear |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Briefs, Bras, Shapewear |
Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Briefs was the largest segment with a revenue share of 57.52% in 2022. Horizon Databook has segmented the Mexico intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
Mexico has witnessed a shift in societal norms and increased acceptance of self-expression and individuality. This has influenced consumer preferences in intimate lingerie, with a growing demand for diverse styles, inclusive sizing, and designs that cater to different body types and personal aesthetics. As disposable income increases in Mexico, consumers have more purchasing power to invest in high-quality lingerie.
This has led to an increased willingness to spend on lingerie as a means of self-care, personal expression, and enhancing confidence. The availability of information and resources about lingerie, such as blogs, social media influencers, and online forums, has increased consumer awareness and knowledge about lingerie choices, sizing, and fit. This has led to more informed purchasing decisions and a demand for brands that prioritize quality and provide accurate sizing options.
Key Regions: Brazil , U.S. , UK , Japan , South Africa
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